The argument makes a conclusion to restore time devoted to weather and local news and tries to provide the justification to support this claim. However, there are several flaws in the argument which need to be addressed and answered before the manager should make such a conclusion.
Firstly, it would be useful to understand why the news program changed their strategy to focus more time on national news initially. Perhaps, at that point of time, there was alot of news to be covered at the national level and not much of local updates. It could be that viewers may have complained in that there may not have been enough national news and too much local news and weather before this change. There could also be an earlier new program which already covers the local news and weather updates as well. To really evaluate and tailor the solution for this news program, a complete picture is needed to fully assess the situation before this change.
Secondly, as it seems that the viewers generally voice their complaints and are keen to make a change in what they view on their news program. It would be beneficial to tap into this resource to evaluate what exactly do they want to see on this program. What better way could there be to identify the needs of the consumer then going straight to the source. With this additional information, the author would then be able to justify whether the viewers really want more coverage on the weather and local news or would they want a mix of all three. The manager should not assume that the said complaints lead to reverting the program back to the original without understanding what the viewers want.
In terms of the local businesses and the decrease in the advertising contracts, this claim is in dire need of more supporting evidence before such a statement can be made. A simple poll conducted to assess why the local businesses pulled out of the late night advertising should be done. Perhaps, they find that they could reach a wider audience by advertising at a more prime show time such as in the evening. They could also be making informed choices on their advertisment time slots depending on their target audience. If the businessess are spending money to advertise during other timeslots, perhaps it is not considered a loss in revenue per say. If the television station require businessess to advertise during their late night new program to keep revenues up. It would be advantagous to identify businesses that have the most impact on the late night viewers and invite them to advertise during their late night news program instead.
With all this additional information, the news program would be able to make a decision that is beneficial for both themselves and their viewers. Instead of swithcing back to the time devoted to weather and local news, the program could be a mix of all three including the national news. If the program were to switch back to the former levels, it may lead to the cycle being repeated due to the fact that they do not understand their audience. With a more informed decision resulting in a viewer- tailored news program, the television station would be able to avoid making multiple changes to their news program.
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 554 350
No. of Characters: 2610 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.852 4.7
Average Word Length: 4.711 4.6
Word Length SD: 2.444 2.4
No. of Words greater than 5 chars: 174 100
No. of Words greater than 6 chars: 137 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.087 21.0
Sentence Length SD: 4.169 7.5
Use of Discourse Markers (%): 0.565 0.12
Sentence-Text Coherence: 0.318 0.35
Sentence-Para Coherence: 0.532 0.50
Sentence-Sentence Coherence: 0.119 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 646, Rule ID: PER_SE[1]
Message: Did you mean 'per se' (=by itself, by themselves)?
Suggestion: per se
... it is not considered a loss in revenue per say. If the television station require busi...
^^^^^^^
Line 7, column 655, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...t considered a loss in revenue per say. If the television station require business...
^^
Transition Words or Phrases used:
also, first, firstly, however, if, may, really, second, secondly, so, then, well, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 77.0 55.5748502994 139% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2666.0 2260.96107784 118% => OK
No of words: 554.0 441.139720559 126% => OK
Chars per words: 4.81227436823 5.12650576532 94% => OK
Fourth root words length: 4.85151570047 4.56307096286 106% => OK
Word Length SD: 2.506717896 2.78398813304 90% => OK
Unique words: 231.0 204.123752495 113% => OK
Unique words percentage: 0.416967509025 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 823.5 705.55239521 117% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 22.8833649885 57.8364921388 40% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 115.913043478 119.503703932 97% => OK
Words per sentence: 24.0869565217 23.324526521 103% => OK
Discourse Markers: 3.86956521739 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.30508720486 0.218282227539 140% => OK
Sentence topic coherence: 0.10916385777 0.0743258471296 147% => OK
Sentence topic coherence SD: 0.0846688291613 0.0701772020484 121% => OK
Paragraph topic coherence: 0.192260350364 0.128457276422 150% => OK
Paragraph topic coherence SD: 0.0759424174609 0.0628817314937 121% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 10.91 12.5979740519 87% => OK
dale_chall_readability_score: 7.68 8.32208582834 92% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.