To reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 p.m. rather than 9:00 p.m. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores
The recent discussion of the owner of the movies galore mentioned changes in the strategy to increase the profit. To meet the decrement in the operating expenses, the owner stated that it would be best to follow the changes made at the store of downtown i.e., to close the store at 6 p.m. instead of 9 p.m. and to eliminate the stock of movies released more than five years ago. Although the owner was potentially correct about those changes, he is too quick to assume that such changes can make similar decrements in the operating expenses of all the remaining nine stores.
The discussion of the owner implies that all other stores can have the identical result as of store in the downtown. However, along with the assumption, there is the presumption that customers of all the nine stores would have the same preference over old and new movies, same timing of visiting stores, and same skills at bargaining. He has not discussed these views of customers, so we do not have a reference to conclude the results of changes made in one store would have the same curve for others. Perhaps, the people of Downtown do not prefer the old movies. Perhaps, they are not willing to visit the film store after 6 p.m. But the same might not be the scenario at the other places of store shop. Regardless of clear information about the customer, the assumption of the owner might be baseless. One of the reasons for the increment in the revenue of Downtown Store may be less bargaining nature of customer visiting that store. While the customers at the other stores might want movies at the lowest price. Since the lowest payment might be one of the reasons for the lowest revenue, the changes in the operating cost may not be significant in inkling the revenue graph.
The owner of the Galore movies not only requires the plan of operating timing of each store but also needs to study the customer choice of old and new movies for each store. The owner seemed to fail the address individual management and operating policies of stores. Rather than rationalizing all stores through the same policy, the owner should focus on the details of the individual stores. For example, it would be beneficial to have a stock of movies of both majority and minority choices to attract all kinds of customers. If these details are left unaddressed, the Glore movies might not be able to reverse the revenue and reputation of offering movies at affordable rates.
The Owner must look for more options rather than only decreasing operating expenses. He should focus on the market value of his stores, their supply chain, customer feedback, employee management, and other policies. He has eliminated these powerful factors from his strategy or reviving revenue. Without consideration of these factors, the owner may have a difficult time achieving the objective of his business. There are still many hideous factors which need to be discussed with the individual store managers. The owner should not only assume the change in operation time and stock elimination to increase the revenue. Even though one store has proven successful in these ways, it cannot guarantee success for the other nine stores. From there, he should really brainstorm some ideas for the success of each store to recure the declining revenue and reputation.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 5 2
No. of Sentences: 25 15
No. of Words: 565 350
No. of Characters: 2688 1500
No. of Different Words: 239 200
Fourth Root of Number of Words: 4.875 4.7
Average Word Length: 4.758 4.6
Word Length SD: 2.438 2.4
No. of Words greater than 5 chars: 188 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.6 21.0
Sentence Length SD: 9.126 7.5
Use of Discourse Markers (%): 0.52 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.463 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 939, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...nature of customer visiting that store. While the customers at the other stores might...
^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nificant in inkling the revenue graph. The owner of the Galore movies not only ...
^^^
Transition Words or Phrases used:
also, but, however, if, look, may, really, so, still, while, as for, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 80.0 55.5748502994 144% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2751.0 2260.96107784 122% => OK
No of words: 564.0 441.139720559 128% => OK
Chars per words: 4.87765957447 5.12650576532 95% => OK
Fourth root words length: 4.87326216964 4.56307096286 107% => OK
Word Length SD: 2.51406873365 2.78398813304 90% => OK
Unique words: 246.0 204.123752495 121% => OK
Unique words percentage: 0.436170212766 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 872.1 705.55239521 124% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 45.468652938 57.8364921388 79% => OK
Chars per sentence: 110.04 119.503703932 92% => OK
Words per sentence: 22.56 23.324526521 97% => OK
Discourse Markers: 3.2 5.70786347227 56% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 12.0 4.67664670659 257% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.186789767155 0.218282227539 86% => OK
Sentence topic coherence: 0.0602087756326 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0494742093186 0.0701772020484 70% => OK
Paragraph topic coherence: 0.127240967317 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0334007006419 0.0628817314937 53% => OK
Essay readability:
automated_readability_index: 12.8 14.3799401198 89% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.32 12.5979740519 90% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.