Several factors indicate that KNOW radio can no longer succeed as a rock-and-roll music station. Consider, for example, that the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined. Also, music stores in our area report decreased sales of rock-and-roll music. Finally, continuous news stations in neighboring cities have been very successful. We predict that switching KNOW radio from rock-and-roll music to 24-hour news will allow the station to attract older listeners and make KNOW radio more profitable than ever.
The author of the memo uses unsubstantiated reasons and claims that changing the genre of the radio station will be beneficial. The reasons cited do not have supportive facts and data, instead they are based on speculative observations. The claim that changing the KNOW radio station from a rock-and-roll to a 24-hour news station, will attract listeners and be profitable is unconvincing and full of holes. Better demographic surveys need to be done in order to truly assess the situation.
The author mentions three factors, which he claims indicate that KNOW radio is failing. First, he cla...
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 436 350
No. of Characters: 2131 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.57 4.7
Average Word Length: 4.888 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.818 21.0
Sentence Length SD: 6.457 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.286 0.35
Sentence-Para Coherence: 0.515 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 238, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... are based on speculative observations. The claim that changing the KNOW radio stat...
^^^
Line 1, column 262, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e observations. The claim that changing the KNOW radio station from a rock-and-roll to a...
^^^^^^^^
Line 5, column 442, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ults or the elderly with their content. If their target listeners are primarily te...
^^
Line 13, column 119, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...uccessful, and hence changing the radio stations genre to news will also be beneficial a...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, hence, however, if, lastly, look, second, secondly, so, still, then, whereas, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2188.0 2260.96107784 97% => OK
No of words: 436.0 441.139720559 99% => OK
Chars per words: 5.01834862385 5.12650576532 98% => OK
Fourth root words length: 4.56953094068 4.56307096286 100% => OK
Word Length SD: 2.69956369395 2.78398813304 97% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.488532110092 0.468620217663 104% => OK
syllable_count: 666.0 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.0855930332 57.8364921388 66% => OK
Chars per sentence: 99.4545454545 119.503703932 83% => OK
Words per sentence: 19.8181818182 23.324526521 85% => OK
Discourse Markers: 4.95454545455 5.70786347227 87% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.251914902602 0.218282227539 115% => OK
Sentence topic coherence: 0.0682263061686 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.0631688173064 0.0701772020484 90% => OK
Paragraph topic coherence: 0.121992638832 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.0652746261866 0.0628817314937 104% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 8.42 8.32208582834 101% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.