Television station moved towards more national news instead of local. After receiving complaints, they want to revert.
There are various things that should be known about the problem before we are able to comment on the issue.
It is not known whether the television station is aired locally or nationally. Most regional stations also air nationally. It is possible that this move has resulted in an increase in the viewership for the station as a whole on a national level. This move might have possibly resulted in a better general viewership with more non-local people watching the station.
Additionally, before arriving at decisions from the complaints, it is important to assess the data from the complaints in a correct manner. Factors like the amount of complaints received, for instance, should be essential in the consideration. If the complaints are coming in only from a tiny chunk of people, then they are not representative of the public's general opinion at all. Moreover, there is a possibility that these complaints are from a few regular viewers but the increase in time devoted for national news has drawn in a larger number of other viewers who are not complaining.
It may also be useful to look at other competitors in the local news segement and whether this move of changing the time distribution was taken by others too. If other stations also did something similar, their experience with it might be reveal more things, for example, if this change is unwelcome in general or are there other factors that come into play. Studying their viewership patterns will be quite insightful.
Another thing is adaptability - it is possible that perturbed viewers will spring back to normalcy in some time. They may not be fine with this sudden change in the pattern in which news is delivered to them, however, given some time, there is a possibility that they will adapt to this and might even start finding this better. From the given memorandum, it is not clear whether their experimentation with change in time was recent or not.
A good way to analyze this issue would be bifurcating the viewership audience into locals and non-locals. The factors will be different in the assessment of different people in the demography. Considering and weighing these two broad but representative buckets independently will help in striking the perfect balance of the division of time.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 380 350
No. of Characters: 1855 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.415 4.7
Average Word Length: 4.882 4.6
Word Length SD: 2.758 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.111 21.0
Sentence Length SD: 8.906 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.289 0.35
Sentence-Para Coherence: 0.592 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 9, column 120, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a correct manner" with adverb for "correct"; eg, "in a hasty manner" with "hastily".
... to assess the data from the complaints in a correct manner. Factors like the amount of complaints ...
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Line 13, column 421, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ship patterns will be quite insightful. Another thing is adaptability - it is po...
^^^^^^^^^
Line 17, column 442, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... with change in time was recent or not. A good way to analyze this issue would b...
^^^^^^^
Transition Words or Phrases used:
also, but, however, if, look, may, moreover, so, then, another thing, for example, for instance, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1916.0 2260.96107784 85% => OK
No of words: 380.0 441.139720559 86% => More content wanted.
Chars per words: 5.04210526316 5.12650576532 98% => OK
Fourth root words length: 4.41515443553 4.56307096286 97% => OK
Word Length SD: 2.8377158449 2.78398813304 102% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.502631578947 0.468620217663 107% => OK
syllable_count: 599.4 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.2859136506 57.8364921388 80% => OK
Chars per sentence: 106.444444444 119.503703932 89% => OK
Words per sentence: 21.1111111111 23.324526521 91% => OK
Discourse Markers: 5.94444444444 5.70786347227 104% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.146734469627 0.218282227539 67% => OK
Sentence topic coherence: 0.0491260094647 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0537437126037 0.0701772020484 77% => OK
Paragraph topic coherence: 0.0703272824678 0.128457276422 55% => OK
Paragraph topic coherence SD: 0.0698134537704 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.