Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the given argument, manager of KICK, a radio station in Medway, propose that by dedicating more time to call-in advice program, he will obtain a large audience share in its listening area. The proposal seems convincing at first sight, however, some questions are raised which need to be addressed before serious consideration on the proposal.
There is a crucial question whether increasing in number of call-in advice program is the main reason of significant increase in audience of WCQP or not. It might be a kind of false cause and effect and two events happened coincidently, hence augmenting number of audience may have another reason. Perhaps WCQP has enhanced its facilities and as a result more people are able to get the frequency band of station. It is likely that WCQP has employed an accomplished councilor who can draw more audience. Maybe, audience are listening WCQP due to sport programs or music not call-in advice programs. To strengthen the argument, it is highly suggested that manager of KICK does a comprehensive research to find out what the underlying reason of success in WCQP is.
Additionally, even if the survey is reliable and representative enough, the author could not conclude that the result of a nationwide survey is guaranteed in a specific region. Perhaps, the demography of people in Medway is completely different from all the nation. For example, a big fraction of Medway are young people who are interested in music rather advisory programs, or, many of them are educated people thus they are looking for didactic programs. Also, there is a fallacy of faulty analogy in the argument. The author supposed the demography and audience’s interests are alike in both cities of Medway and Rockville, however, it is possible to be different completely. Although, KICK is looking for more audience, he did not mention anything about its rivals. Maybe, KICK is the only radio station in Medway and its competitors are internet and TV channels thus to obtain more audience, it must consider their programs. To address these questions, the author should conduct a survey to ask local people about their favorite programs on radio and represent more information about other stations in Medway.
Moreover, the author do not provide any quantified data. For example, what is the current condition of call-in advice program? This kind of program included how many percentage of all programs? Maybe, it is enough now and if the manager dedicate more for call-in advice program it affects number of audience adversely. More dedicated time for call-in advice program surely will reduce time for other program and it will loss these audience and may bring about reduction in number of all audience. In addition, the manager of KICK needs to consider the ability of his staff. Perhaps, there is no accomplished councilor among them to captivate more audience, in contrast of WCQP which has experienced staff in counselling field. To strengthen his proposal it is recommended to present current situation of KICK in quantitative and qualitative data.
In conclusion, the argument could be more sensible if the manager does research on the main reason of increasing number audience of WCQP, conduct a local survey on interesting program of Medway people and consider current condition of KICK from view of call-in advice program and his staff.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 454 350
No. of Characters: 2274 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.616 4.7
Average Word Length: 5.009 4.6
Word Length SD: 2.757 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 137 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.739 21.0
Sentence Length SD: 9.723 7.5
Use of Discourse Markers (%): 0.478 0.12
Sentence-Text Coherence: 0.29 0.35
Sentence-Para Coherence: 0.473 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, but, first, however, if, may, so, then, therefore, thus, whereas, for example, in addition, in conclusion, kind of, such as, as a result, it is true, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 77.0 55.5748502994 139% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2759.0 2260.96107784 122% => OK
No of words: 537.0 441.139720559 122% => OK
Chars per words: 5.13780260708 5.12650576532 100% => OK
Fourth root words length: 4.81386128306 4.56307096286 105% => OK
Word Length SD: 2.66439386931 2.78398813304 96% => OK
Unique words: 254.0 204.123752495 124% => OK
Unique words percentage: 0.472998137803 0.468620217663 101% => OK
syllable_count: 857.7 705.55239521 122% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 11.0 4.22255489022 261% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 62.1100613606 57.8364921388 107% => OK
Chars per sentence: 114.958333333 119.503703932 96% => OK
Words per sentence: 22.375 23.324526521 96% => OK
Discourse Markers: 7.20833333333 5.70786347227 126% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.285959148264 0.218282227539 131% => OK
Sentence topic coherence: 0.0814203952415 0.0743258471296 110% => OK
Sentence topic coherence SD: 0.0671093588821 0.0701772020484 96% => OK
Paragraph topic coherence: 0.167492474568 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0294623443475 0.0628817314937 47% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.83 12.5979740519 102% => OK
dale_chall_readability_score: 8.61 8.32208582834 103% => OK
difficult_words: 132.0 98.500998004 134% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.