Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Based on the experience of radio station WCQP in Rockville and the result of wide ranging survey that took place, KICK manager recommends that they should increase the time that is devoted to call-in advice programs in order to augment the audience number of their radio station because the survey showed that people are interested in these kind of programs; however this recommendation cannot be accepted as it is in that rests on a number of problematic premises all of which can be challenged in one way or another.
To commence with, the writer of the argument said that WCQP decided to increase the number of call-in advice programs and the manager wrongly assumes that there is no difference between now and those days. There is no evidence that show the equality of these conditions. Maybe people at those days have lots of snags during their lives and they need these kinds of programs more than ever or maybe there was not any other radio station which had call-in advice programs but today there are many different stations that have these kinds of advice programs.
Another flawed manager assumption is the fact that he is suggesting this plan just based on a nationwide survey. Although sometimes we can conclude and take some measurements based on surveys, we should be aware that the survey’s outcomes are always reflecting the average rate of people’s opinion. Maybe people of Medway that are the audience of KICK programs did not like advice programs at all, but as far as we look at the outcome we may make mistake about their point of views. Therefore, the manager must decide just base on the Medway’s people opinions.
Last but not least, there is no information about the KICK major programs, one of the most crucial aspect that can affects the audience of a radio station programs is their main content. Maybe KICK programs are especially about different sports and these kinds of call-in advice programs may cause deviation from the main idea of all programs. In this way, the radio station not only will not have any additional audiences but also they may lose their current listeners.
To take all the above factors into consideration in the final analysis, the manager’s recommendation cannot be taken to be correct because, as it was shown in the body paragraphs, it depends on a number of assumptions each of which is questionable and invalid. The recommendation can only be accepted if the weaknesses already referred to are all removed.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 420 350
No. of Characters: 2018 1500
No. of Different Words: 200 200
Fourth Root of Number of Words: 4.527 4.7
Average Word Length: 4.805 4.6
Word Length SD: 2.506 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30 21.0
Sentence Length SD: 19.799 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.6 0.50
Sentence-Sentence Coherence: 0.099 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 336, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'these kinds'?
Suggestion: this kind; these kinds
...ey showed that people are interested in these kind of programs; however this recommendatio...
^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... be challenged in one way or another. To commence with, the writer of the argu...
^^^^
Line 3, column 495, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'many'.
Suggestion: many
...-in advice programs but today there are many different stations that have these kinds of advic...
^^^^^^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...have these kinds of advice programs. Another flawed manager assumption is the...
^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...on the Medway's people opinions. Last but not least, there is no informat...
^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ey may lose their current listeners. To take all the above factors into consi...
^^^^
Transition Words or Phrases used:
also, but, however, if, look, may, so, therefore, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2078.0 2260.96107784 92% => OK
No of words: 420.0 441.139720559 95% => OK
Chars per words: 4.94761904762 5.12650576532 97% => OK
Fourth root words length: 4.52701905584 4.56307096286 99% => OK
Word Length SD: 2.67071440246 2.78398813304 96% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.480952380952 0.468620217663 103% => OK
syllable_count: 656.1 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 114.506298114 57.8364921388 198% => OK
Chars per sentence: 159.846153846 119.503703932 134% => OK
Words per sentence: 32.3076923077 23.324526521 139% => OK
Discourse Markers: 4.38461538462 5.70786347227 77% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 1.0 8.20758483034 12% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.213435548957 0.218282227539 98% => OK
Sentence topic coherence: 0.0719641217959 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0764742130778 0.0701772020484 109% => OK
Paragraph topic coherence: 0.125118294368 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0886319772916 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 18.0 14.3799401198 125% => OK
flesch_reading_ease: 39.0 48.3550499002 81% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.8 12.197005988 130% => OK
coleman_liau_index: 12.02 12.5979740519 95% => OK
dale_chall_readability_score: 8.31 8.32208582834 100% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 27.0 12.3882235529 218% => Linsear_write_formula is high.
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.