Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
In citing radio station WCQP's increased number of call-in advice programs, as the catalyst to a larger audience base and also a nationwide survey about many radio listeners being interested in such programs, the station manager of KICK in Medway has come to the conclusion that for KICK to gain a larger audience share in its listening area, it should include more call-in advice programs just as WCQP in Rockville. However, before the station manager recommendation can be fully evaluated, three questions must be answered.
First of all, are Rockville and Medway roughly comparable? In other words, can the circumstances faced by Rockville be used to make generalization and predictions about Medway? It is possible that Rockville and Medway are not similar at all. Perhaps the residents of Rockville are totally different from Medway. It could be that Rockville is a cosmopolitan area while Medway may be a bucolic area. Rockville couldbe made up of mostly working class residents who would gregarious and would want to talk about how their day went after work and Medway may include mostly farmers that may not like the call-in programs because they are introverted and do not know how to interact with people outside their circle. Therefore, if any of the above scenerios is true, then the author's argument is not viable.
The station manager presumes, with no justification, that the nationalwide survey indicating that many radio listeners are quite interested in such programs, is without bias. . In taking this data at face value, the author further assumes that the survey demographics are representative of the entirety of all radio listeners. The most essential part of any research is the methodology- in this case, if the survey only interviewed 3 out of 30 radio listeners, it could be discovered that most radio listeners, would detest the call-in advice program which might end up reducing the number of audience. If the station manger had provided sufficient evidence regarding the above, then the argument would have been significantly strenghtened.
Finally, does the inclusion of the call-in program by WCQP radio station in Rockville, still produce an increase in its listening area? Has the value changed or is its return decreasing? It could be that the addition of these programs by WCQP 2 years ago isn't bringing in the same effect now compared to when it was first included. Perhaps, WCQP audience is much more reduced, even compared to before the programs were added. Moreover, adding these call-in programs to KICK might increase at first and then reduce drastically, which would bring a bad account for KICK radio station. Without convincing evidence to this questions, the argument is more wishful than substantiative.
In conclusion, the station manager argument as it stands now, is considerably flawed, due to its reliance on several unwarranted assumptions. If the author is able to provide more evidence, perhaps, in form of a more systematic research study, then it would be possible to fully evaluate the viability of the station manager recommendation to gain a larger audience by including more call-in advice programs.
Comments
e-rater score report
Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 12 2
No. of Spelling Errors: 9 2
No. of Sentences: 21 15
No. of Words: 512 350
No. of Characters: 2593 1500
No. of Different Words: 242 200
Fourth Root of Number of Words: 4.757 4.7
Average Word Length: 5.064 4.6
Word Length SD: 2.768 2.4
No. of Words greater than 5 chars: 196 100
No. of Words greater than 6 chars: 155 80
No. of Words greater than 7 chars: 105 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.381 21.0
Sentence Length SD: 15.713 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.301 0.35
Sentence-Para Coherence: 0.513 0.50
Sentence-Sentence Coherence: 0.07 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 424, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... bucolic area. Rockville couldbe made up of mostly working class residents who wo...
^^^
Line 3, column 772, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...f the above scenerios is true, then the authors argument is not viable. The station ...
^^^^^^^
Line 5, column 82, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tification, that the nationalwide survey indicating that many radio listeners are...
^^
Line 5, column 177, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...sted in such programs, is without bias. . In taking this data at face value, the ...
^
Line 5, column 612, Rule ID: MANGER_MANAGER[1]
Message: Did you mean 'station manager'?
Suggestion: station manager
...reducing the number of audience. If the station manger had provided sufficient evidence regard...
^^^^^^^^^^^^^^
Line 7, column 256, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...n of these programs by WCQP 2 years ago isnt bringing in the same effect now compare...
^^^^
Line 7, column 615, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...station. Without convincing evidence to this questions, the argument is more wishful...
^^^^
Line 9, column 309, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e to fully evaluate the viability of the station manager recommendation to gain a...
^^
Transition Words or Phrases used:
also, finally, first, however, if, may, moreover, regarding, so, still, then, therefore, while, in conclusion, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 76.0 55.5748502994 137% => OK
Nominalization: 27.0 16.3942115768 165% => OK
Performance on vocabulary words:
No of characters: 2660.0 2260.96107784 118% => OK
No of words: 511.0 441.139720559 116% => OK
Chars per words: 5.20547945205 5.12650576532 102% => OK
Fourth root words length: 4.75450408675 4.56307096286 104% => OK
Word Length SD: 2.86486622656 2.78398813304 103% => OK
Unique words: 256.0 204.123752495 125% => OK
Unique words percentage: 0.500978473581 0.468620217663 107% => OK
syllable_count: 830.7 705.55239521 118% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 91.6870849245 57.8364921388 159% => OK
Chars per sentence: 126.666666667 119.503703932 106% => OK
Words per sentence: 24.3333333333 23.324526521 104% => OK
Discourse Markers: 6.61904761905 5.70786347227 116% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.324164344605 0.218282227539 149% => OK
Sentence topic coherence: 0.0893099154089 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0852498770479 0.0701772020484 121% => OK
Paragraph topic coherence: 0.177871016734 0.128457276422 138% => OK
Paragraph topic coherence SD: 0.0874002845524 0.0628817314937 139% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.5 8.32208582834 102% => OK
difficult_words: 119.0 98.500998004 121% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.