Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the newsletter of the KICK radio station, it has been stated that the station manager of Medway has suggested increasing the call-in advice programs to increase the number of audiences. The manager has got this idea from the success of the call-in advice program of the WCQP radio station in Rockville. However, before considering this suggestion, a few questions must be answered.
Firstly, Can the listening area in Rockville and Medway are comparable? In other words, can the audience lives and interests of Rockville and Medway compared? It might be possible that People of Medway not much interested in radio call-in advice than people of Rockville. As Medway population mostly consist of IT people who are busy working on their deadlines and hardly get time to listen to the radio. While, People in Rockville comprises of graduate students who have time to listen to the radio and can try to use the call-in facility for advice. Furthermore, Medway is not as densely populated as Rockville. Medway is just 30% of Rockville's population which shows it is difficult to attract more audience. If either of these assumptions has merits then it may be difficult to have a large audience in the Medway listening area.
Secondly, Does the nationwide survey include people of all age groups? Are adults interested in call-in advice programs? Usually, calling advice programming is used by teenagers or graduate students. These people are going to adolescence and do not have proper guidance and seek some programs or online help. And it seems the call-in advice program generally gives relationship advice and students are mostly attracted to call-in functionality than adults. If the above assumption is true it will hardly attract people of the elder age group.
Lastly, What would be the timing of the call-in program? Rockville runs a call-in program in the evening from 6 pm to 7 pm as at this time students mostly hang out with friends and discuss their problems and seek help. But, At this time Medway has its most famous celebrity program which might be difficult to compromise for new call-in advice programs which may have a few risks. If this scenario holds true then the conclusion drawn in the original argument might be weakened.
In conclusion, the recommendation to include more call-in advice programs has a few flaws due to some unwarranted assumptions. If the manager is able to answer and provide a few pieces of evidence for the above questions then it will be helpful to consider including more call-in advice programs.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 4 2
No. of Sentences: 23 15
No. of Words: 423 350
No. of Characters: 2080 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.535 4.7
Average Word Length: 4.917 4.6
Word Length SD: 2.623 2.4
No. of Words greater than 5 chars: 168 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.391 21.0
Sentence Length SD: 7.24 7.5
Use of Discourse Markers (%): 0.565 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.332 0.50
Sentence-Sentence Coherence: 0.115 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 434, Rule ID: COMPRISES_OF[1]
Message: Did you mean 'comprises' or 'consists of'?
Suggestion: comprises; consists of
...o the radio. While, People in Rockville comprises of graduate students who have time to list...
^^^^^^^^^^^^
Line 2, column 714, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... is difficult to attract more audience. If either of these assumptions has merits ...
^^
Line 3, column 458, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...d to call-in functionality than adults. If the above assumption is true it will ha...
^^^
Line 4, column 258, Rule ID: FAMOUS_CELEBRITY[1]
Message: Use simply 'celebrity'.
Suggestion: celebrity
.... But, At this time Medway has its most famous celebrity program which might be difficult to com...
^^^^^^^^^^^^^^^^
Line 4, column 382, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ce programs which may have a few risks. If this scenario holds true then the concl...
^^
Transition Words or Phrases used:
but, first, firstly, furthermore, however, if, lastly, may, second, secondly, so, then, while, in conclusion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2129.0 2260.96107784 94% => OK
No of words: 423.0 441.139720559 96% => OK
Chars per words: 5.03309692671 5.12650576532 98% => OK
Fourth root words length: 4.53508145475 4.56307096286 99% => OK
Word Length SD: 2.70014446685 2.78398813304 97% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.465721040189 0.468620217663 99% => OK
syllable_count: 664.2 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.4895340892 57.8364921388 67% => OK
Chars per sentence: 92.5652173913 119.503703932 77% => OK
Words per sentence: 18.3913043478 23.324526521 79% => OK
Discourse Markers: 5.39130434783 5.70786347227 94% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.279229141396 0.218282227539 128% => OK
Sentence topic coherence: 0.0877837236959 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0720194172565 0.0701772020484 103% => OK
Paragraph topic coherence: 0.155184092674 0.128457276422 121% => OK
Paragraph topic coherence SD: 0.0741279035093 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 11.5 14.3799401198 80% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 7.96 8.32208582834 96% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.