According to a recent report by our marketing department during the past year fewer people attended Super Screen produced movies than in any other year And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actual

The argument of allocating more budget for advertising lacks supporting evidence that, such increase in publicity would lead to greater viewership.

Audience watching a movie is not solely dependent on the critics ratings. It involves factors like genre of the movie that most audience like -which may not be in sync with the taste of critics. Even when it does, argument states that good ratings were received for only specific movies produced by super screen -that doesn't in any way entice audience to watch all the movies produced by the firm.

Though success in entertainment industry is partly dependent on advertising the movie among prospective audience, it's not solely behooved upon it. For instance economic conditions at that time influence a movie's success largely. If depression is the state of economy or in a town hit by a malady, a film is ought to be failed. stated argument doesn't consider any of these factors. Mentioning of stable economy or success of any competing film firm would have supported the argument better.

Argument fails to establish that, there was lack of publicity for the good reviews the firm received in the past year. It merely assumes such paucity in publicity from the failure to achieve great viewership which in turn is dependent upon various factors like economic condition and taste of audience. It needs more clarification on these other factors.