The following memorandum is from the president of Primo Doll Manufacturing Inc According to a survey last year of parents who purchased the Elkie our most popular doll 90 percent reported that although their children were extremely satisfied with the doll

The president of the Primo Doll Manufacturing incorporation predicts that their profits will exceed their competitor, Optima Doll Manufacturing this year. The president believes that the creation of the Elkie-Advanced Doll using the high-quality materials their competitor uses will ensure that the doll will not wear out quickly with use. Although this assumption seems valid at a cursory glance, it can be deemed to be fallacious if other factors are not taken into consideration as well.

Firstly, the main issue mentioned by parents is that the doll lacks durability. It is not known whether the high-quality material used by Optima Doll Manufacturing will increase the durability of the doll. If it does not have any effect or impact on the durability of the doll, then this will not satisfy customers. Hence, customers will switch to other dolls. Hence the president must ensure that the high-quality material will have a positive impact on the durability of the doll.

In addition to that, the survey states that 90% of parents mentioned that’s their children were extremely satisfies with the doll’s features. However, the president mentions that the Elkie-Advanced Doll has similar features to the Elkie Doll. Which could mean that the features are similar but not the same. The president must make sure that the alteration of the doll's features will not have an impact on the demand for the doll. If that were the case, then the president’s prediction may be false or inaccurate as the demand for the doll will fall.

Lastly, it is bold for the president to assume that their profits will surpass the profits of its competitor as there are many other factors that should be considered before arriving at that conclusion. Such as the number of loyal customers in Optima Doll Manufacturing. To collaborate further, if Optima doll has a large percentage of loyal customers, then although its competitor has the same quality dolls as them the demand for their product will remain inelastic. Further, the materials may be indifferent among both shops however if there is a variation between the cost of the doll produced such that Primo Doll Manufacturing is more expensive, then rational consumers may decide to switch to the more cost-effective option.

Therefore, there are many factors that the president must take into consideration such as the above before arriving at a cogent conclusion.

Votes
Average: 5 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 3, column 362, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
..., customers will switch to other dolls. Hence the president must ensure that the high...
^^^^^
Line 7, column 608, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the cost of the doll produced such that Primo Doll Manufacturing is more expensi...
^^

Transition Words or Phrases used:
but, first, firstly, hence, however, if, lastly, may, so, then, therefore, well, in addition, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 16.0 19.5258426966 82% => OK
Auxiliary verbs: 20.0 12.4196629213 161% => OK
Conjunction : 3.0 14.8657303371 20% => More conjunction wanted.
Relative clauses : 18.0 11.3162921348 159% => OK
Pronoun: 33.0 33.0505617978 100% => OK
Preposition: 38.0 58.6224719101 65% => OK
Nominalization: 9.0 12.9106741573 70% => OK

Performance on vocabulary words:
No of characters: 2029.0 2235.4752809 91% => OK
No of words: 392.0 442.535393258 89% => More content wanted.
Chars per words: 5.17602040816 5.05705443957 102% => OK
Fourth root words length: 4.44960558625 4.55969084622 98% => OK
Word Length SD: 2.87333127966 2.79657885939 103% => OK
Unique words: 174.0 215.323595506 81% => More unique words wanted.
Unique words percentage: 0.44387755102 0.4932671777 90% => More unique words wanted or less content wanted.
syllable_count: 627.3 704.065955056 89% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 6.24550561798 48% => OK
Article: 7.0 4.99550561798 140% => OK
Subordination: 4.0 3.10617977528 129% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 2.0 4.38483146067 46% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 18.0 20.2370786517 89% => OK
Sentence length: 21.0 23.0359550562 91% => OK
Sentence length SD: 53.4147526669 60.3974514979 88% => OK
Chars per sentence: 112.722222222 118.986275619 95% => OK
Words per sentence: 21.7777777778 23.4991977007 93% => OK
Discourse Markers: 5.61111111111 5.21951772744 108% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 2.0 7.80617977528 26% => OK
Sentences with positive sentiment : 10.0 10.2758426966 97% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.83258426966 103% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.342875714614 0.243740707755 141% => OK
Sentence topic coherence: 0.131988349864 0.0831039109588 159% => OK
Sentence topic coherence SD: 0.0989268597017 0.0758088955206 130% => OK
Paragraph topic coherence: 0.19868992178 0.150359130593 132% => OK
Paragraph topic coherence SD: 0.106971479565 0.0667264976115 160% => OK

Essay readability:
automated_readability_index: 13.9 14.1392134831 98% => OK
flesch_reading_ease: 50.16 48.8420337079 103% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 11.5 12.1743820225 94% => OK
coleman_liau_index: 12.76 12.1639044944 105% => OK
dale_chall_readability_score: 7.94 8.38706741573 95% => OK
difficult_words: 81.0 100.480337079 81% => More difficult words wanted.
linsear_write_formula: 12.0 11.8971910112 101% => OK
gunning_fog: 10.4 11.2143820225 93% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.