The argument asserts that opening a new franchise for Nature's way, a group of stores selling exquisite health related products in Plainsville will be highly profitable. The reason behind this assumption that the demographic trend in Plainsville is towards a health driven lifestyle. Though the author produces various assumptions regarding the success of the franchise here, many of them seems to be unwarranted with ludicrous predictions.
Firstly, the author establishes his idea about Plainsville based on a blatant merchant report in that locality. Does the merchant's report on his sales of running shoes and workout attire implicates that the people are inclined towards buying healthy food products? It is only mentioned that the Nature's way store sells health food and other health related products. There is no accurate information about the other products that the store intends to sell. If the Nature's way is exclusively a culinary section, it is impossible to cater to the needs of the vigorous fitness freaks who prioritize the workout attires and accessories. Since, there is no solid evidence for the preference pattern in the town of Plainsville, arguing about a retail food store in that community will not assure about a promising profit to the franchise.
Furthermore, the author delineates the fact that the local health club is always full enrolling for the aerobics and weight training classes. It seems that the people in Plainsville are more passionate about engaging themselves in more physical activity. They may have a predilection for keeping themselves socialized through various health clubs where they sought to meet crowds. In fact, people in Plainsville could be more socialized than maintaining a healthy way of eating. There is no fact about their willingness to follow organic diets or intake of any dietary supplements. If this proves to be true, then a store that renders only food supplies cannot be a big deal in Plainsville.
There is this statement about the future generations to be a viable customers. School children in Plainsville must be in to fitness for life programs only to create an awareness among them about a better lifestyle. This does not mean that every child is supposed to be enlightened with healthy foods at a very tender age. It is even absurd to think about a child as a potential factor to yield profits. There is neither a proper survey or report about the children's willingness to stay healthy nor we are assured about the children's settlement in the town in near future. What if this critical asset relocates to some other city or abroad for higher studies? This mere assumptions by the author is glutted with flaws and does not substantiate the following argument.
To conclude, in case the factors discussed above is flawless and plausible, then the author's assumptions holds no strength to justify his predictions for Nature's Way.
Grammar and spelling errors:
Line 4, column 69, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'customer'?
Suggestion: customer
...t the future generations to be a viable customers. School children in Plainsville must be...
^^^^^^^^^
Transition Words or Phrases used:
first, firstly, furthermore, if, may, regarding, so, then, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.5258426966 128% => OK
Auxiliary verbs: 6.0 12.4196629213 48% => OK
Conjunction : 10.0 14.8657303371 67% => OK
Relative clauses : 13.0 11.3162921348 115% => OK
Pronoun: 32.0 33.0505617978 97% => OK
Preposition: 65.0 58.6224719101 111% => OK
Nominalization: 10.0 12.9106741573 77% => OK
Performance on vocabulary words:
No of characters: 2432.0 2235.4752809 109% => OK
No of words: 473.0 442.535393258 107% => OK
Chars per words: 5.14164904863 5.05705443957 102% => OK
Fourth root words length: 4.66353547975 4.55969084622 102% => OK
Word Length SD: 2.81480553779 2.79657885939 101% => OK
Unique words: 248.0 215.323595506 115% => OK
Unique words percentage: 0.524312896406 0.4932671777 106% => OK
syllable_count: 744.3 704.065955056 106% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 6.24550561798 112% => OK
Article: 5.0 4.99550561798 100% => OK
Subordination: 3.0 3.10617977528 97% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 3.0 4.38483146067 68% => OK
Performance on sentences:
How many sentences: 23.0 20.2370786517 114% => OK
Sentence length: 20.0 23.0359550562 87% => OK
Sentence length SD: 33.5396951852 60.3974514979 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 105.739130435 118.986275619 89% => OK
Words per sentence: 20.5652173913 23.4991977007 88% => OK
Discourse Markers: 2.86956521739 5.21951772744 55% => More transition words/phrases wanted.
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 1.0 7.80617977528 13% => OK
Sentences with positive sentiment : 12.0 10.2758426966 117% => OK
Sentences with negative sentiment : 5.0 5.13820224719 97% => OK
Sentences with neutral sentiment: 6.0 4.83258426966 124% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.323168128682 0.243740707755 133% => OK
Sentence topic coherence: 0.0912746475327 0.0831039109588 110% => OK
Sentence topic coherence SD: 0.109647850375 0.0758088955206 145% => OK
Paragraph topic coherence: 0.181211819018 0.150359130593 121% => OK
Paragraph topic coherence SD: 0.106391755896 0.0667264976115 159% => OK
Essay readability:
automated_readability_index: 13.1 14.1392134831 93% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.8420337079 105% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 11.1 12.1743820225 91% => OK
coleman_liau_index: 12.53 12.1639044944 103% => OK
dale_chall_readability_score: 8.77 8.38706741573 105% => OK
difficult_words: 124.0 100.480337079 123% => OK
linsear_write_formula: 11.5 11.8971910112 97% => OK
gunning_fog: 10.0 11.2143820225 89% => OK
text_standard: 9.0 11.7820224719 76% => OK
What are above readability scores?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.