Advertising is influencing people more and more. Is this a positive or a negative trend? Give your opinion and examples.
In today’s world, it is apparent that more and more people are influenced by advertisement. In this essay, an attempt will be made to investigate this phenomenon.
To begin with, it cannot be denied that in this day and age, many people are persuaded to buy more items by advertising. This is shown by the following example. According to the survey of Rauch published in Washington Post, in some areas of Australia, prices actually went up as the amount of advertising on these products increased. That suggests that the advertisements were convincing people to buy more of these products than they otherwise would. As this example reveals, this may be the negative impact of advertisement on consumers.
On the other hand, advertisements bring benefits to our society. One explanation to support this view is that advertising creates jobs. One example to demonstrate this claim is that, according to the figures published in 2014, advertising provided almost 6 million jobs in the EU, which was equivalent to 2.6% of all EU employment. For that reason, it is obvious that advertisements have good sides in the contemporary world.
Given the aforementioned points, it may be concluded that advertisement has both the plus and the minus points. However, I am of the view that the influence of advertisement on people is a positive trend because it can provide jobs for citizens, which outweigh its drawback as mentioned above.
Transition Words or Phrases used:
actually, however, may, so, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 3.0 10.4138276553 29% => More conjunction wanted.
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1200.0 1615.20841683 74% => OK
No of words: 235.0 315.596192385 74% => More content wanted.
Chars per words: 5.10638297872 5.12529762239 100% => OK
Fourth root words length: 3.91531732006 4.20363070211 93% => OK
Word Length SD: 3.11075180979 2.80592935109 111% => OK
Unique words: 138.0 176.041082164 78% => More unique words wanted.
Unique words percentage: 0.587234042553 0.561755894193 105% => OK
syllable_count: 372.6 506.74238477 74% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 46.1594868348 49.4020404114 93% => OK
Chars per sentence: 92.3076923077 106.682146367 87% => OK
Words per sentence: 18.0769230769 20.7667163134 87% => OK
Discourse Markers: 4.61538461538 7.06120827912 65% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.375067076383 0.244688304435 153% => OK
Sentence topic coherence: 0.121739531255 0.084324248473 144% => OK
Sentence topic coherence SD: 0.0855151573347 0.0667982634062 128% => OK
Paragraph topic coherence: 0.212061688987 0.151304729494 140% => OK
Paragraph topic coherence SD: 0.0699028932348 0.056905535591 123% => OK
Essay readability:
automated_readability_index: 11.7 13.0946893788 89% => Automated_readability_index is low.
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 12.06 12.4159519038 97% => OK
dale_chall_readability_score: 8.63 8.58950901804 100% => OK
difficult_words: 61.0 78.4519038076 78% => More difficult words wanted.
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Minimum 250 words wanted.
Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.