Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree with these views?
Thanks to media like TV, the Internet or newspapers, people can update an enormous amount of information per day, so more and more companies use commercials as a significant marketing tool for consumer goods. It is widely believed that advertising, not the real needs of consumers, leads to the popularity of a product. I strongly agree with this opinion for the following reasons.
First of all, under various circumstances, influential advertisements manipulate people to buy something that they do not need. It is common that some industries or companies use the image of famous stars or entertainment celebrities to drag consumes since their images have huge impacts on buyers, especially on their fans. For example, according to a statistic, the number of consumers buying a shampoo product from DC company increased at least three times after David Beckham, a famous footballer, participates in that commercial advertisement. This result can be explained by a simple fact which is an enormous number of his fans who want to be like him or just it is a way to express their support to their idol buy this product.
Secondly, advertising promotes the sales of products by providing the necessary information to potential consumers through the means of media, mainly TV and the Internet, with massive coverage. Besides, everyone can see the advertisement almost everywhere, which would help them to know more especially about their desirable goods. For instance, whenever people type some keywords about a product on the Google, the commercial about this product will appear automatically in the next websites opening. This is a smart connection, but the hidden meaning beside is commercial and profit. This connection is built based on customer psychology which is customers tend to buy a product if they have received the photos of that product frequently for a long time.
In conclusion, I believe that advertising is the essential factor in boosting the sales of a product, even it overcomes the real needs of the society. Thanks to advertising, producers can bring their goods to the customers, and the buyers have more opportunities to choose a suitable product. However, it has also many disadvantages, so customers should think carefully and have a wise decision before purchasing a product.
Transition Words or Phrases used:
also, besides, but, first, however, if, second, secondly, so, at least, for example, for instance, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 30.0 24.0651302605 125% => Less pronouns wanted
Preposition: 51.0 41.998997996 121% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1941.0 1615.20841683 120% => OK
No of words: 371.0 315.596192385 118% => OK
Chars per words: 5.23180592992 5.12529762239 102% => OK
Fourth root words length: 4.38877662729 4.20363070211 104% => OK
Word Length SD: 3.04646845705 2.80592935109 109% => OK
Unique words: 216.0 176.041082164 123% => OK
Unique words percentage: 0.582210242588 0.561755894193 104% => OK
syllable_count: 603.0 506.74238477 119% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 44.6193779527 49.4020404114 90% => OK
Chars per sentence: 129.4 106.682146367 121% => OK
Words per sentence: 24.7333333333 20.7667163134 119% => OK
Discourse Markers: 8.4 7.06120827912 119% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.12784513823 0.244688304435 52% => OK
Sentence topic coherence: 0.050487822742 0.084324248473 60% => OK
Sentence topic coherence SD: 0.0461381797532 0.0667982634062 69% => OK
Paragraph topic coherence: 0.081883308063 0.151304729494 54% => OK
Paragraph topic coherence SD: 0.010241431328 0.056905535591 18% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.6 13.0946893788 119% => OK
flesch_reading_ease: 47.12 50.2224549098 94% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 13.35 12.4159519038 108% => OK
dale_chall_readability_score: 9.21 8.58950901804 107% => OK
difficult_words: 103.0 78.4519038076 131% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.