Many companies use advertisements to increase sales. What are the main reasons that make an advertisement effective? Is it a good thing or a bad thing to the society?
Successful advertising is one of the most common and effective method which a company would exploit to increase their sales, among other methods like good managing control and products qualities improvement. There are several reasons why the company need to make an advertisement effective.
First of all, making an advertisement successful among the public would assist the firm's reputation through the popularity of social media in the most effective way. As is well known that no one can live without the social media in the digital era, and people rely on the phone, computer, and TV so much. In other words, nowadays people's opinions towards products would not be so wide-spread as the social media because of the accessiblity of the modern technology. By making an effective advertisement is, without doubt, the most direct way a company can do to leave the public a certain impression. Secondly, an effective advertisement would save the firm amount of energy and efforts, and gain profits within the least time. compared with other methods to publicize the company, like handing out booklets, giving free sampling to the public and other ways, having the effective advertisement would save lots of time and moeny. Considering the fiscal, handing out the poster or free sampling would require extra labor and time, and the influence would not be so wide, compared with the advertising. Hence, a successful advertising would create the most profits for the company within the least time and money. Thirdly, the effective advertising would lead people towards a positive attitude towards firm's products. In contrast, other methods would not be assure to erect a positive figure as the advertising. In that advertising would guide people to believe the product would be helpful in some certain fields, and in this way, this is more controlling to some extent. By contrast, if a firm wants a product well-known simply by qualities of the products, it is difficult to control individual's opinions.
Personally speaking, I am not sure the advertisement would be a purely good thing even though it would increase a firm's output and help with their reputation. However, disadvantages of the advertisement cannot be omitted, for example, the advertisement would exaggerate their products' influences, and mislead the public. Besides, it would make the company focus on the public influence more instead of the product quality itself.
Grammar and spelling errors:
Line 3, column 84, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'firms'' or 'firm's'?
Suggestion: firms'; firm's
...ssful among the public would assist the firms reputation through the popularity of so...
^^^^^
Line 3, column 729, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Compared
...and gain profits within the least time. compared with other methods to publicize the com...
^^^^^^^^
Line 3, column 1054, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... labor and time, and the influence would not be so wide, compared with the advert...
^^
Line 5, column 222, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... of the advertisement cannot be omitted, for example, the advertisement would exa...
^^
Transition Words or Phrases used:
besides, first, hence, however, if, second, secondly, so, third, thirdly, well, for example, in contrast, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 20.0 7.85571142285 255% => Less auxiliary verb wanted.
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 12.0 24.0651302605 50% => OK
Preposition: 46.0 41.998997996 110% => OK
Nominalization: 13.0 8.3376753507 156% => OK
Performance on vocabulary words:
No of characters: 2047.0 1615.20841683 127% => OK
No of words: 390.0 315.596192385 124% => OK
Chars per words: 5.24871794872 5.12529762239 102% => OK
Fourth root words length: 4.44391917772 4.20363070211 106% => OK
Word Length SD: 2.8540074136 2.80592935109 102% => OK
Unique words: 188.0 176.041082164 107% => OK
Unique words percentage: 0.482051282051 0.561755894193 86% => More unique words wanted or less content wanted.
syllable_count: 637.2 506.74238477 126% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 6.0 0.809619238477 741% => Less conjunction wanted as sentence beginning.
Preposition: 9.0 4.76152304609 189% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 34.6325246655 49.4020404114 70% => OK
Chars per sentence: 120.411764706 106.682146367 113% => OK
Words per sentence: 22.9411764706 20.7667163134 110% => OK
Discourse Markers: 7.88235294118 7.06120827912 112% => OK
Paragraphs: 3.0 4.38176352705 68% => More paragraphs wanted.
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.229122856062 0.244688304435 94% => OK
Sentence topic coherence: 0.0919038770621 0.084324248473 109% => OK
Sentence topic coherence SD: 0.0792262720913 0.0667982634062 119% => OK
Paragraph topic coherence: 0.205233456382 0.151304729494 136% => OK
Paragraph topic coherence SD: 0.0642207804111 0.056905535591 113% => OK
Essay readability:
automated_readability_index: 14.8 13.0946893788 113% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 13.47 12.4159519038 108% => OK
dale_chall_readability_score: 8.29 8.58950901804 97% => OK
difficult_words: 88.0 78.4519038076 112% => OK
linsear_write_formula: 14.0 9.78957915832 143% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Minimum four paragraphs wanted.
Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.