With the increasing popularity of televisions, we are seeing more and more sophisticated advertisements today. However, full consideration is always necessary before believing any of them for the purpose of preventing being cheated, because most advertisements make products seem much better than they really are.
First of all, advertising would usually avoid mentioning any disadvantages of their products but only advantages. Even worse, these advantages would probably be exaggerated. Since it is the nature of advertisements to convince consumers to purchase the products, mentioning any disadvantages would obviously lead to the loss of plenty of customers. While on the other hand, the more advantages a product has and the greater its efficacy is, the more customers there would be. Driving by the desire for more profits, most companies will spend a lot of time polishing their advertisements, trying their best to advocate their efficacy but ignore any drawbacks. A few of them will even exaggerate their efficacy in order to make more profits. Apparently, sufficient surveys would be needed before believing any of these advertisements.
Besides, many advertisements take advantage of human's emotions by presenting agreeable settings not related to the product itself. For instance, the advertisements may be presented in a beautiful house, or there may be some popular stars or beautiful models using the products. These factors have no bearing on the quality of the product, but will no doubt affect our emotions. Just imagine a well-made advertisement as a short movie, most people certainly like to watch it, which probably brings good emotions but also encourages an overestimation of the product.
On the contrary, if we look at those products with good quality, we usually could not find any related advertisements. They typically have earned a good reputation long before, which is itself a good advertisement. Hence there is no need to make any more ones. Instead, only those products that could hardly sell require advertisements, because they are less known so that fewer people believe and purchase them. But why are they less known? Two possibilities: (1) they are new ones; (2) they have bad quality. If it happens to be the second case, we really need to pay more attention to instead of easily believing them. If it is the first case, we still need to do more investigations because the efficacy and drawbacks both still remain questionable.
In sum, when seeing an advertisement, we need to be more careful because it probably makes products seem much better than they really are.
Grammar and spelling errors:
Line 7, column 216, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
..., which is itself a good advertisement. Hence there is no need to make any more ones....
^^^^^
Transition Words or Phrases used:
also, apparently, besides, but, first, hence, however, if, look, may, really, second, so, still, well, while, for instance, no doubt, first of all, on the contrary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 15.1003584229 132% => OK
Auxiliary verbs: 16.0 9.8082437276 163% => OK
Conjunction : 11.0 13.8261648746 80% => OK
Relative clauses : 5.0 11.0286738351 45% => More relative clauses wanted.
Pronoun: 38.0 43.0788530466 88% => OK
Preposition: 44.0 52.1666666667 84% => OK
Nominalization: 8.0 8.0752688172 99% => OK
Performance on vocabulary words:
No of characters: 2200.0 1977.66487455 111% => OK
No of words: 417.0 407.700716846 102% => OK
Chars per words: 5.2757793765 4.8611393121 109% => OK
Fourth root words length: 4.5189133491 4.48103885553 101% => OK
Word Length SD: 3.10623122593 2.67179642975 116% => OK
Unique words: 224.0 212.727598566 105% => OK
Unique words percentage: 0.537170263789 0.524837075471 102% => OK
syllable_count: 702.9 618.680645161 114% => OK
avg_syllables_per_word: 1.7 1.51630824373 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 9.59856630824 83% => OK
Article: 4.0 3.08781362007 130% => OK
Subordination: 8.0 3.51792114695 227% => Less adverbial clause wanted.
Conjunction: 3.0 1.86738351254 161% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 22.0 20.6003584229 107% => OK
Sentence length: 18.0 20.1344086022 89% => OK
Sentence length SD: 44.9938701059 48.9658058833 92% => OK
Chars per sentence: 100.0 100.406767564 100% => OK
Words per sentence: 18.9545454545 20.6045352989 92% => OK
Discourse Markers: 8.27272727273 5.45110844103 152% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 1.0 5.5376344086 18% => OK
Sentences with positive sentiment : 12.0 11.8709677419 101% => OK
Sentences with negative sentiment : 7.0 3.85842293907 181% => OK
Sentences with neutral sentiment: 3.0 4.88709677419 61% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.175091524945 0.236089414692 74% => OK
Sentence topic coherence: 0.0545382100512 0.076458572812 71% => OK
Sentence topic coherence SD: 0.058897510347 0.0737576698707 80% => OK
Paragraph topic coherence: 0.133988357017 0.150856017488 89% => OK
Paragraph topic coherence SD: 0.0758016476848 0.0645574589148 117% => OK
Essay readability:
automated_readability_index: 12.9 11.7677419355 110% => OK
flesch_reading_ease: 44.75 58.1214874552 77% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 11.5 10.1575268817 113% => OK
coleman_liau_index: 13.34 10.9000537634 122% => OK
dale_chall_readability_score: 8.28 8.01818996416 103% => OK
difficult_words: 99.0 86.8835125448 114% => OK
linsear_write_formula: 10.5 10.002688172 105% => OK
gunning_fog: 9.2 10.0537634409 92% => OK
text_standard: 9.0 10.247311828 88% => OK
What are above readability scores?
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Rates: 80 out of 100
Scores by essay e-grader: 24 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.