Most advertisements make products seem much better than they really are

In this sophisticated world, businesspeople have been utilizing various methods to market and advertise their products so as to sell them as much as possible. In this vein, some people are of the opinion that commercials introduce goods authentically, whereas others believe otherwise, asserting that advertisements exaggerate the quality of products. I, personally, concur with the latter stance. The chief reasons to substantiate my viewpoint are elaborated upon hereunder.

First and foremost, companies are taking advantage of popular public figures to promote their product. To illustrate, celebrities as well as cartoon characters are really famous and acclaimed among people—especially children and youths. Staring in numerous masterpieces—like movies, series, and cartoons—they are placed in the heart and fondest memories of people, giving memorable feelings and pleasant vibes to them. Having been cognizant of this reality, corporates and businesses exploit these figures by offering them a fortune—which they cannot turn down—to make publicity for their products. For instance, an car oil company give a great deal of money to a formula one champion to publicize their oil for them, or a shampoo company employs some well-known gorgeous actresses to acknowledge in front of the camera that the key of the mystery of their perfect sleek jet-black hair is in the shampoo of that company; in other words, the celebrities endorse them. Another important example in this regard is the usage of fantasy and childish animation figures to lure children into buying their products. Unequivocally, people will be bamboozled to buy these products owing to their supposedly high quality, even if they don't need them at all.

Second, so far-reaching is the impact of deceptive appearance and alluring layout of ads on persuading people to buy companies' products that one cannot afford to treat it lightly. To elucidate, there are some technics and methods using by companies so as to showcase their goods in an exaggerated and unrealistic way. For example, a fruit juice company would design some posters showing a glass of its juice beside very attractive and fresh beautiful oranges which are so mouth-watering that could convince anyone to purchase it, or the aforementioned car oil company could use the same poster technics to show its product with a highly luxurious sport car. By using these methods, the customers will associate the perfect quality of the sumptuous car or fresh oranges with their products, which eventually results in selling them. Even though their goods are not that high-quality, their contiguity with high-quality features gives the impression that they are impeccable too.

To recapitulate, with all this taken into account, I have a dominant conviction that advertisements overstate the importance and quality of goods, on the grounds that companies not only employ celebrities to support them in the ads but also use deceptive methods to make their products look more desirable than they genuinely are as well.