Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
New commodities and technologies are developed every day which provide us a wide range of options to choose when we are purchasing something. Personally, I believe that ads help us to know about what is new in the trade facilitating us to make decisions for what is more beneficial. I feel this way for the following reasons.
Firstly, the main function of merchandising is to inform people about the availability of supplies, otherwise, how we would know this. The announcement should achieve the public that the product was made for, such as teenagers, housewives, undergraduates or businesspeople. It can be made online, on TV shows or with leaflets, posters and billboards. For example, I have never bought vegetables and fruits at the grocery store near my house because there were not organic products available. Nevertheless, a few months ago I received in my mailbox a leaflet explaining that the grocery had already had products free of pesticides. From that day on I always go there to purchase green goods since it has affordable prices and is close to my house for my convenience.
Secondly, advertising has a positive role in our society, helping us to choose between competing goods. Modern products and home appliances may enhance our everyday lives and tasks facilitating our household works. There is a lot of competitiveness in the market on the ground that a great variety of brands, designs and prices. My own experience demonstrates this, last year my mother was very upset with her vacuum and in doubt that what brand she will choose. She went to the shop and came back more confused, however, when she saw a TV advertisement telling about a new more potent, silent and smaller one she quickly decided that she needs to purchase it between all the others. As a result, she immediately bought it online and obtained it five days later.
In conclusion, I strongly believe that we just can decide about essential supplies when are informed about the options. Therefore, achieving the right public and helping them make decisions is the goal of advertising.
Transition Words or Phrases used:
first, firstly, however, may, nevertheless, second, secondly, so, therefore, for example, i feel, in conclusion, such as, as a result, what is more
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 15.1003584229 86% => OK
Auxiliary verbs: 6.0 9.8082437276 61% => OK
Conjunction : 14.0 13.8261648746 101% => OK
Relative clauses : 12.0 11.0286738351 109% => OK
Pronoun: 46.0 43.0788530466 107% => OK
Preposition: 38.0 52.1666666667 73% => OK
Nominalization: 6.0 8.0752688172 74% => OK
Performance on vocabulary words:
No of characters: 1739.0 1977.66487455 88% => OK
No of words: 348.0 407.700716846 85% => More content wanted.
Chars per words: 4.99712643678 4.8611393121 103% => OK
Fourth root words length: 4.31911543099 4.48103885553 96% => OK
Word Length SD: 2.971296327 2.67179642975 111% => OK
Unique words: 211.0 212.727598566 99% => OK
Unique words percentage: 0.60632183908 0.524837075471 116% => OK
syllable_count: 545.4 618.680645161 88% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 9.59856630824 83% => OK
Article: 3.0 3.08781362007 97% => OK
Subordination: 2.0 3.51792114695 57% => OK
Conjunction: 0.0 1.86738351254 0% => OK
Preposition: 3.0 4.94265232975 61% => OK
Performance on sentences:
How many sentences: 17.0 20.6003584229 83% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 20.1344086022 99% => OK
Sentence length SD: 36.9315274022 48.9658058833 75% => OK
Chars per sentence: 102.294117647 100.406767564 102% => OK
Words per sentence: 20.4705882353 20.6045352989 99% => OK
Discourse Markers: 8.64705882353 5.45110844103 159% => OK
Paragraphs: 4.0 4.53405017921 88% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 6.0 11.8709677419 51% => More positive sentences wanted.
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.88709677419 184% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.169620551977 0.236089414692 72% => OK
Sentence topic coherence: 0.0459035308565 0.076458572812 60% => OK
Sentence topic coherence SD: 0.045549545831 0.0737576698707 62% => OK
Paragraph topic coherence: 0.0948806395762 0.150856017488 63% => OK
Paragraph topic coherence SD: 0.0415015616209 0.0645574589148 64% => OK
Essay readability:
automated_readability_index: 12.4 11.7677419355 105% => OK
flesch_reading_ease: 51.18 58.1214874552 88% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 11.1 10.1575268817 109% => OK
coleman_liau_index: 11.72 10.9000537634 108% => OK
dale_chall_readability_score: 8.44 8.01818996416 105% => OK
difficult_words: 84.0 86.8835125448 97% => OK
linsear_write_formula: 10.5 10.002688172 105% => OK
gunning_fog: 10.0 10.0537634409 99% => OK
text_standard: 12.0 10.247311828 117% => OK
What are above readability scores?
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Better to have 5 paragraphs with 3 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: conclusion.
So how to find out those reasons. There is a formula:
reasons == advantages or
reasons == disadvantages
for example, we can always apply 'save time', 'save/make money', 'find a job', 'make friends', 'get more information' as reasons to all essay/speaking topics.
or we can apply 'waste time', 'waste money', 'no job', 'make bad friends', 'get bad information' as reasons to all essay/speaking topics.
Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.