Eco certification and American wood companies Integrated Reading Section In an effort to encourage ecologically sustainable forestry practices an international organization started issuing certifications to wood companies that meet high ecological standar

Essay topics:

Eco certification and American wood companies (Integrated)

Reading Section:

In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as Eco certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive Eco certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.

First, American consumers are exposed to so much advertising that they would not value or even pay attention to the Eco certification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.

Second, Eco certified wood will be more expensive than uncertified wood because in order to earn Eco certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain Eco certification

Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.

The lecture disagrees with the points made in the reading passage about the issue of providing sustainable forestry by conserving the resources and recycling materials and using the ecocertification.
First of all, the passage points out that since US citizens have been exposed to too many advertisements, they do not put enough value or attention to such advertisements. However, the lecture mentions that nowadays, Americans do not treat the all the advertisements the same way. They have the ability to distinguish the difference and have trust in the independent consumer agencies and will be able to show caution to the advertisements made by those agencies.
Secondly, the lecture counterpoints the passage, which assumes that because getting business examination for the ecocertification is quite expensive and is up to the consumers to pay the price, they would tend to purchase cheaper products that are not ecocertified. The lecture explains that while it is true that the consumers care about the price, this is only the case when they are comparing between competing products. If the difference in price is small, they would choose based on factors other than price, such as whether the product has been certified to be ecofriendly.
Last but not least, while the reading passage claims that the companies are not convinced to why they should pursue the ecocertification, the lecture asserts that the companies in America do pay attention to preserving the forestry not because they should appeal to international consumers, but because they should compete with the foreign competitors. The Americans nowadays tend to purchase products that received the ecocertification and would focus on companies that are ecofriendly.
While the reading passage claims that the US will fail in using and pursuing the ecocertification to preserve the forestry, the lecture makes a promising assertion with reasonable proofs to disagree with the passage and claims that Americans and the US companies would successfully exploit the ecocertification.

Average: 0.3 (1 vote)
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Transition Words or Phrases used:
but, first, however, if, second, secondly, so, while, such as, first of all, it is true

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 13.0 10.4613686534 124% => OK
Auxiliary verbs: 9.0 5.04856512141 178% => OK
Conjunction : 12.0 7.30242825607 164% => OK
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 26.0 22.412803532 116% => OK
Preposition: 36.0 30.3222958057 119% => OK
Nominalization: 13.0 5.01324503311 259% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1733.0 1373.03311258 126% => OK
No of words: 319.0 270.72406181 118% => OK
Chars per words: 5.43260188088 5.08290768461 107% => OK
Fourth root words length: 4.22617688928 4.04702891845 104% => OK
Word Length SD: 3.21975774687 2.5805825403 125% => OK
Unique words: 158.0 145.348785872 109% => OK
Unique words percentage: 0.495297805643 0.540411800872 92% => More unique words wanted or less content wanted.
syllable_count: 543.6 419.366225166 130% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 21.2450331126 146% => The Avg. Sentence Length is relatively long.
Sentence length SD: 75.7590918636 49.2860985944 154% => OK
Chars per sentence: 173.3 110.228320801 157% => OK
Words per sentence: 31.9 21.698381199 147% => OK
Discourse Markers: 8.7 7.06452816374 123% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 2.0 4.33554083885 46% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.078880637054 0.272083759551 29% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0339174118371 0.0996497079465 34% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0378344796308 0.0662205650399 57% => OK
Paragraph topic coherence: 0.0534380061811 0.162205337803 33% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0434635228994 0.0443174109184 98% => OK

Essay readability:
automated_readability_index: 20.1 13.3589403974 150% => OK
flesch_reading_ease: 31.55 53.8541721854 59% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 16.6 11.0289183223 151% => OK
coleman_liau_index: 14.81 12.2367328918 121% => OK
dale_chall_readability_score: 8.89 8.42419426049 106% => OK
difficult_words: 75.0 63.6247240618 118% => OK
linsear_write_formula: 15.0 10.7273730684 140% => OK
gunning_fog: 14.4 10.498013245 137% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?

It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.

Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.