In an effort to encourage ecologically sustainable forestry practices, an international organization
started issuing certifications to wood companies that meet high ecological standards by conserving
resources and recycling materials. Companies that receive this certification can attract customers
by advertising their products as “ecocertified.” Around the world, many wood companies have
adopted new, ecologically friendly practices in order to receive ecocertification. However, it is
unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or
even pay attention to the ecocertification label. Because so many mediocre products are labeled
“new” or “improved,” American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to
earn ecocertification, a wood company must pay to have its business examined by a certification
agency. This additional cost gets passed on to consumers. American consumers tend to be
strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood
products. Accordingly, American wood companies will prefer to keep their prices low rather than
obtain ecocertification.
Third, although some people claim that it always makes good business sense for American
companies to keep up with the developments in the rest of the world, this argument is not
convincing. Pursuing certification would make sense for American wood companies only if they
marketed most of their products abroad. But that is not the case—American wood businesses sell
most of their products in the United States, catering to a very large customer base that is satisfied
with the merchandise.
The article states that a number of wood companies have applied eco-friendly practices to get an ecocertificate but this is not the case for the U.S. companies. The reading provides three reasons of support. However, the professor explains that American wood companies are interested in ecocertification and refutes each of the author’s reasons.
First, the reading claims that American consumers do not trust the label in advertising. However, the professor refutes that the American have a different opinion with different types of advertising label. According to the professor, customers are more confident to trust in the label issued by certificate agencies than a company-own claim label.
Second, the article posits that eco-friendly certificate is costly and it adds up price onto customers, which strongly affect American’s preference of purchase. The professor refutes this point by saying that decision-making research has revealed the price matter only in the situation when competing product’s price is much higher than others. In addition, consumers are now concerned about protecting and preserving the environment.
Third, the reading says that American enterprises focus only domestic market and they are satisfied with a sufficient purchase. The professor opposes this point by explaining that although wood companies are selling products inside the U.S, they need to care about foreign competition. The American are getting more and more interested in eco-product. If foreign companies provide eco-friendly wood to the U.S., customers might choose the produce with ecocertification.
Grammar and spelling errors:
Line 1, column 78, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'practices getting'.
Suggestion: practices getting
...ood companies have applied eco-friendly practices to get an ecocertificate but this is not the c...
^^^^^^^^^^^^^^^^
Line 7, column 239, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: S
...anies are selling products inside the U.S, they need to care about foreign compet...
^
Transition Words or Phrases used:
but, first, however, if, second, so, third, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 2.0 5.04856512141 40% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 14.0 22.412803532 62% => OK
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1390.0 1373.03311258 101% => OK
No of words: 238.0 270.72406181 88% => More content wanted.
Chars per words: 5.84033613445 5.08290768461 115% => OK
Fourth root words length: 3.92775363542 4.04702891845 97% => OK
Word Length SD: 3.22323409764 2.5805825403 125% => OK
Unique words: 134.0 145.348785872 92% => More unique words wanted.
Unique words percentage: 0.563025210084 0.540411800872 104% => OK
syllable_count: 432.9 419.366225166 103% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.1666646206 49.2860985944 81% => OK
Chars per sentence: 106.923076923 110.228320801 97% => OK
Words per sentence: 18.3076923077 21.698381199 84% => OK
Discourse Markers: 4.23076923077 7.06452816374 60% => More transition words/phrases wanted.
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 4.45695364238 22% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.10578401644 0.272083759551 39% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0384653567059 0.0996497079465 39% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0470459449864 0.0662205650399 71% => OK
Paragraph topic coherence: 0.068564244826 0.162205337803 42% => OK
Paragraph topic coherence SD: 0.0442783484511 0.0443174109184 100% => OK
Essay readability:
automated_readability_index: 15.2 13.3589403974 114% => OK
flesch_reading_ease: 36.28 53.8541721854 67% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 16.59 12.2367328918 136% => OK
dale_chall_readability_score: 9.31 8.42419426049 111% => OK
difficult_words: 72.0 63.6247240618 113% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.