In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials.
Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed toso much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading passage states that it is unlikely for the American companies to adopt ecologically, in order to receive eco-certification. however, the professor in the lecture casts doubt on the points made in the reading.
First, considering the article American consumers pay attention to any label because they see so much advertisement around. In contrast, the professor in the lecture contradicts the idea and further explains that while what is said is true about American consumers, but they do distinguish between claims made by the company on their own products, and that of Independent certification organizations. thus they actually show a lot of confidence in these independent organizations.
Second, the reading claims that eco-certified products would be more costly and they prefer to keep their prices low than obtaining eco-certification. on the contrary, the professor in the lecture refutes the information presented in the articles and makes the point that people do not care about prices, unless the price difference is high, say, more than five percent. if the difference is low, the product features are more important than the price to them.
Third, the author in the reading passage puts forward the idea that since American companies only market nationally, it would not benefit them to keep up with companies in the rest of the world. On the other hand, the speaker contradicts the idea and adds that American companies should not be worried about the foreign consumer, but about foreign competition. If they would not be able to fulfill the market's needs, foreign companies would flood it.
Grammar and spelling errors:
Line 1, column 137, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... in order to receive eco-certification. however, the professor in the lecture casts dou...
^^^^^^^
Line 3, column 402, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...ndependent certification organizations. thus they actually show a lot of confidence ...
^^^^
Line 3, column 402, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: thus,
...ndependent certification organizations. thus they actually show a lot of confidence ...
^^^^
Line 5, column 152, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: On
...s low than obtaining eco-certification. on the contrary, the professor in the lect...
^^
Line 5, column 372, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...e is high, say, more than five percent. if the difference is low, the product feat...
^^
Transition Words or Phrases used:
actually, but, first, however, if, second, so, third, thus, while, in contrast, on the contrary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 7.0 12.0772626932 58% => More relative clauses wanted.
Pronoun: 20.0 22.412803532 89% => OK
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 1367.0 1373.03311258 100% => OK
No of words: 259.0 270.72406181 96% => OK
Chars per words: 5.27799227799 5.08290768461 104% => OK
Fourth root words length: 4.01166760082 4.04702891845 99% => OK
Word Length SD: 3.00585039978 2.5805825403 116% => OK
Unique words: 142.0 145.348785872 98% => OK
Unique words percentage: 0.548262548263 0.540411800872 101% => OK
syllable_count: 421.2 419.366225166 100% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 5.0 2.5761589404 194% => OK
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 60.5956657752 49.2860985944 123% => OK
Chars per sentence: 124.272727273 110.228320801 113% => OK
Words per sentence: 23.5454545455 21.698381199 109% => OK
Discourse Markers: 10.3636363636 7.06452816374 147% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 0.0 4.27373068433 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0779277018318 0.272083759551 29% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0299847628532 0.0996497079465 30% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.031727232004 0.0662205650399 48% => Sentences are similar to each other.
Paragraph topic coherence: 0.0488500309683 0.162205337803 30% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0283512450587 0.0443174109184 64% => OK
Essay readability:
automated_readability_index: 15.2 13.3589403974 114% => OK
flesch_reading_ease: 48.13 53.8541721854 89% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.3 11.0289183223 112% => OK
coleman_liau_index: 13.64 12.2367328918 111% => OK
dale_chall_readability_score: 8.07 8.42419426049 96% => OK
difficult_words: 54.0 63.6247240618 85% => More difficult words wanted.
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.