franchise
Both the author of the reading passage and the speaker’s lecture discuss the advantages and disadvantages of running a franchise. More specifically, the writer’s reading put forth the idea that franchise has three benefits: reliable suppliers, lower advertising cost, and higher business security. The lecturer, however, is not on the same wavelength with the author for several reasons, and he refutes each of the claims made in the reading.
First of all, the author of the reading claims that independents owners are always risking when they hide suppliers. To avoid this issue, franchisees give their clients safer supplier support than if they have to seek by themselves. The lecturer, however, disagrees with this viewpoint. He states that regardless, franchise owners can find a cheaper and better supplier, they do not allow using them. In other words, franchisees have strict contract rules about hiding suppliers. Thereby they have extra benefit from their suppliers.
Second, according to the reading passage, states that better business advertising is included by franchise for a small part of the incomes, since they can save money. Again, the lecturer believes there are some flaws in the writer’s argument. The speaker holds that the franchise takes a large portion of the revenue, around six percent. To further elaborate, the franchise does advertisement only for their own products or brand, instead of the franchise owner business.
As a final point, the author of the reading believes that investing in a franchise is safer than if anyone invests an independent business. The professor, however, beyond he thinks that could be true, there is a third option that they can choose. Buying an already run independent business should be the best alternative because it has twice as much chance of success during the first four years as franchises.
To sum up, both the writer and the lecturer hold conflicting views about running or not running a franchise business. It is clear that they will have trouble finding common ground on this issue.
Transition Words or Phrases used:
first, however, if, second, so, third, first of all, in other words, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 29.0 22.412803532 129% => Less pronouns wanted
Preposition: 33.0 30.3222958057 109% => OK
Nominalization: 3.0 5.01324503311 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1766.0 1373.03311258 129% => OK
No of words: 331.0 270.72406181 122% => OK
Chars per words: 5.33534743202 5.08290768461 105% => OK
Fourth root words length: 4.26537283232 4.04702891845 105% => OK
Word Length SD: 2.77378904715 2.5805825403 107% => OK
Unique words: 188.0 145.348785872 129% => OK
Unique words percentage: 0.567975830816 0.540411800872 105% => OK
syllable_count: 516.6 419.366225166 123% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 9.0 2.5761589404 349% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 18.0 13.0662251656 138% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.4118624193 49.2860985944 72% => OK
Chars per sentence: 98.1111111111 110.228320801 89% => OK
Words per sentence: 18.3888888889 21.698381199 85% => OK
Discourse Markers: 4.33333333333 7.06452816374 61% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 7.0 4.45695364238 157% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.254709895371 0.272083759551 94% => OK
Sentence topic coherence: 0.0823878537684 0.0996497079465 83% => OK
Sentence topic coherence SD: 0.111306192142 0.0662205650399 168% => OK
Paragraph topic coherence: 0.155326603779 0.162205337803 96% => OK
Paragraph topic coherence SD: 0.108494460503 0.0443174109184 245% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.9 13.3589403974 97% => OK
flesch_reading_ease: 53.21 53.8541721854 99% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 10.3 11.0289183223 93% => OK
coleman_liau_index: 13.69 12.2367328918 112% => OK
dale_chall_readability_score: 8.15 8.42419426049 97% => OK
difficult_words: 76.0 63.6247240618 119% => OK
linsear_write_formula: 11.5 10.7273730684 107% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 10.0 11.2008830022 89% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 78.3333333333 out of 100
Scores by essay e-grader: 23.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.