READING
In an effort to encourage ecologically sustainable forestry practices, an international organization
started issuing certifications to wood companies that meet high ecological standards by
conserving resources and recycling materials. Companies that receive this certification can
attract customers by advertising their products as “ecocertified.” Around the world, many wood
companies have adopted new, ecologically friendly practices in order to receive ecocertification.
However, it is unlikely that wood companies in the United States will do the same, for several
reasons.
First, American consumers are exposed to so much advertising that they would not value or even
pay attention to the ecocertification label. Because so many mediocre products are labeled “new”
or “improved,” American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to
earn ecocertification, a wood company must pay to have its business examined by a certification
agency. This additional cost gets passed on to consumers. American consumers tend to be
strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood
products. Accordingly, American wood companies will prefer to keep their prices low rather
than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American
companies to keep up with the developments in the rest of the world, this argument is not
convincing. Pursuing certification would make sense for American wood companies only if they
marketed most of their products abroad. But that is not the case—American wood businesses sell
most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
LISTENING
NARRATOR: Now listen to part of a lecture on the topic you just read about.
PROFESSOR: Well, despite what many people say, there’s good reason to think that many
American wood companies will eventually seek ecocertification for their wood
products. First off, consumers in the United States don’t treat all advertising the
same. They distinguish between advertising claims that companies make about
their own products and claims made by independent certification agencies.
Americans have a lot of confidence in independent consumer agencies. Thus,
ecologically minded Americans are likely to react very favorably to wood
products ecologically certified by an independent organization with an
international reputation for trustworthiness.
Second point—of course it’s true that American consumers care a lot about
price—who doesn’t? But studies of how consumers make decisions show that
price alone determines consumers’ decisions only when the price of one
competing product is much higher or lower than another. When the price
difference between two products is small—say, less than five percent, as is the
case with certified wood— Americans often do choose on factors other than price.
And Americans are becoming increasingly convinced of the value of preserving
and protecting the environment.
And third, U.S. wood companies should definitely pay attention to what’s going
on in the wood business internationally, not because of foreign consumers, but
because of foreign competition. As I just told you, there’s a good chance that
many American consumers will be interested in ecocertified products. And guess
what, if American companies are slow capturing those customers, you can be sure
that foreign companies will soon start crowding into the American market,
offering ecocertified wood that domestic companies don’t.
The article states that it is improbable that American wood companies will adopt the new, ecological
friendly practice in order to receive ecocertification and provides three reasons of support. However,
the lecturer explains that there is a good reason why American wood companies would seek this certification and attacks each of the claims made in the passage.
First, the article posits that there are many bad products labeled “new” or “improved” , American
consumers do not trust advertising claims. According to the author, because of this, American
wood consumers would not value wood products with ecocertification label. However, the
professor disagree with this claim. He contends that consumers in Us don’t take all advertising as
the same. He pointed out that the consumers differentiate advertisement that companies do for
their products from the ones done by the independent certification agencies. Also, ecologically
minded consumers will trust and choose wood products certifiable independent organisations.
Second, the reading claims that the ecocertified wood are more expensive than the uncertified
wood products and because American consumers are motivated by price and will likely go for the
cheaper uncertified wood products. The professor rebuts this by saying that there are other factors
American consumers consider when buying products other than the price. He goes on to say that
when the different in price between two products is small, like five per cent, the American
consumers will likely consider other factors before making choices.
Third, the author says that the need for certification will make sense if American companies sell their
products abroad unlike in the case of the American wood companies who sell most of their products
in US. The lecturer opposes this point by explaining that US based wood companies need to get
the ecocertification not just because of their business, but because of foreign competitors that might
take control of the market. He further mention that some American consumers might want to
purchase ecocertified wood products and if American wood companies are slow in capturing them,
the foreign companies will like take over the market offering the ecocertified products the domestic
companies don’t have.
Grammar and spelling errors:
Line 1, column 101, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...companies will adopt the new, ecological friendly practice in order to receive ec...
^^^
Line 2, column 103, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vides three reasons of support. However, the lecturer explains that there is a go...
^^^
Line 4, column 87, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...bad products labeled “new” or “improved” , American consumers do not trust adver...
^^
Line 4, column 98, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s labeled “new” or “improved” , American consumers do not trust advertising claim...
^^^
Line 5, column 94, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...to the author, because of this, American wood consumers would not value wood prod...
^^^
Line 6, column 87, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ith ecocertification label. However, the professor disagree with this claim. He c...
^^^
Line 7, column 99, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mers in Us don’t take all advertising as the same. He pointed out that the consum...
^^^
Line 8, column 94, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...iate advertisement that companies do for their products from the ones done by the...
^^^
Line 9, column 96, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rtification agencies. Also, ecologically minded consumers will trust and choose w...
^^^
Line 10, column 40, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to wood'
Suggestion: to wood
... minded consumers will trust and choose wood products certifiable independent organi...
^^^^
Line 11, column 94, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... are more expensive than the uncertified wood products and because American consu...
^^^
Line 12, column 95, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ated by price and will likely go for the cheaper uncertified wood products. The p...
^^^
Line 13, column 100, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s by saying that there are other factors American consumers consider when buying ...
^^^
Line 14, column 94, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r than the price. He goes on to say that when the different in price between two ...
^^^
Line 15, column 92, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... small, like five per cent, the American consumers will likely consider other fac...
^^^
Line 17, column 104, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e sense if American companies sell their products abroad unlike in the case of th...
^^^
Line 18, column 98, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ompanies who sell most of their products in US. The lecturer opposes this point b...
^^^
Line 19, column 94, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...that US based wood companies need to get the ecocertification not just because of...
^^^
Line 20, column 103, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ecause of foreign competitors that might take control of the market. He further m...
^^^
Line 21, column 40, Rule ID: HE_VERB_AGR[3]
Message: The pronoun 'He' must be used with a third-person verb: 'mentions'.
Suggestion: mentions
... take control of the market. He further mention that some American consumers might want...
^^^^^^^
Line 21, column 90, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...at some American consumers might want to purchase ecocertified wood products and ...
^^^
Line 22, column 95, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...od companies are slow in capturing them, the foreign companies will like take ove...
^^^
Line 23, column 101, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...g the ecocertified products the domestic companies don’t have.
^^^
Transition Words or Phrases used:
also, but, first, however, if, second, so, third
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 12.0 5.04856512141 238% => Less auxiliary verb wanted.
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 17.0 12.0772626932 141% => OK
Pronoun: 32.0 22.412803532 143% => Less pronouns wanted
Preposition: 34.0 30.3222958057 112% => OK
Nominalization: 8.0 5.01324503311 160% => OK
Performance on vocabulary words:
No of characters: 1980.0 1373.03311258 144% => OK
No of words: 351.0 270.72406181 130% => OK
Chars per words: 5.64102564103 5.08290768461 111% => OK
Fourth root words length: 4.32839392791 4.04702891845 107% => OK
Word Length SD: 2.91741861126 2.5805825403 113% => OK
Unique words: 172.0 145.348785872 118% => OK
Unique words percentage: 0.490028490028 0.540411800872 91% => More unique words wanted or less content wanted.
syllable_count: 599.4 419.366225166 143% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 12.0 8.23620309051 146% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 25.0 21.2450331126 118% => OK
Sentence length SD: 60.9412564253 49.2860985944 124% => OK
Chars per sentence: 141.428571429 110.228320801 128% => OK
Words per sentence: 25.0714285714 21.698381199 116% => OK
Discourse Markers: 3.42857142857 7.06452816374 49% => More transition words/phrases wanted.
Paragraphs: 24.0 4.09492273731 586% => Less paragraphs wanted.
Language errors: 23.0 4.19205298013 549% => Less language errors wanted.
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.135117832243 0.272083759551 50% => OK
Sentence topic coherence: 0.056669320527 0.0996497079465 57% => OK
Sentence topic coherence SD: 0.0480867620868 0.0662205650399 73% => OK
Paragraph topic coherence: 0.0500352963482 0.162205337803 31% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0470375560822 0.0443174109184 106% => OK
Essay readability:
automated_readability_index: 17.7 13.3589403974 132% => OK
flesch_reading_ease: 37.64 53.8541721854 70% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 14.2 11.0289183223 129% => OK
coleman_liau_index: 15.73 12.2367328918 129% => OK
dale_chall_readability_score: 7.85 8.42419426049 93% => OK
difficult_words: 66.0 63.6247240618 104% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 12.0 10.498013245 114% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Maximum four paragraphs wanted.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.