Strategic advertising is vital for businesses who want to get their names out to customers, along with information about their products and services. One of the strongest advantages of radio over TV is that the commercial spots can be better targeted to customer segments.
In order to entice consumers to buy their products and services, businesses need to communicate with consumers regularly. The reading compares two of the ways a business can do this and argues the radio advertising is superior to TV advertising. The professor fully supports the views expressed in the reading.
First, on the question of targeting customers, the professor tacitly agrees with the reading. She gives an example of radio advertising, i.e., tying radio advertising to event marketing. She says companies can sponsor event and have the radio DJ insert their advertising messages while the DJ covers the events live. By taking advantage of the excitement of an event, the company can better influence the radio listeners.
Second, regarding the question of cost, the professor is also in agreement with the reading. She emphasizes the cost savings by characterizing them as “exponential.” She goes on to explain how a company can save money on producing radio spots, by using company staff and utilizing the recording facilities offered by radio stations for free. She also noted the benefit of “personal touch” that goes with a company’s self-produced commercials.
Finally, the professor supports the reading ‘s view by stating that it is possible to attract listener’ attention to radio advertising by the clever manipulation of sound. She further points out a problem that affects TV advertising but not radio. She says consumers are able to skip TV commercials by the use of smart recording devices such as DVRs.
Grammar and spelling errors:
Line 5, column 343, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ies offered by radio stations for free. She also noted the benefit of “personal tou...
^^^
Transition Words or Phrases used:
also, but, finally, first, regarding, second, so, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 10.4613686534 38% => More to be verbs wanted.
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 3.0 12.0772626932 25% => More relative clauses wanted.
Pronoun: 15.0 22.412803532 67% => OK
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1309.0 1373.03311258 95% => OK
No of words: 246.0 270.72406181 91% => More content wanted.
Chars per words: 5.32113821138 5.08290768461 105% => OK
Fourth root words length: 3.96035189615 4.04702891845 98% => OK
Word Length SD: 3.05626452696 2.5805825403 118% => OK
Unique words: 140.0 145.348785872 96% => OK
Unique words percentage: 0.569105691057 0.540411800872 105% => OK
syllable_count: 392.4 419.366225166 94% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 3.25607064018 184% => OK
Article: 6.0 8.23620309051 73% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 5.0 2.5761589404 194% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.9821821948 49.2860985944 95% => OK
Chars per sentence: 100.692307692 110.228320801 91% => OK
Words per sentence: 18.9230769231 21.698381199 87% => OK
Discourse Markers: 4.92307692308 7.06452816374 70% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 4.45695364238 22% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.205265983102 0.272083759551 75% => OK
Sentence topic coherence: 0.0749521434483 0.0996497079465 75% => OK
Sentence topic coherence SD: 0.043113418224 0.0662205650399 65% => OK
Paragraph topic coherence: 0.126707975657 0.162205337803 78% => OK
Paragraph topic coherence SD: 0.0411852734491 0.0443174109184 93% => OK
Essay readability:
automated_readability_index: 13.1 13.3589403974 98% => OK
flesch_reading_ease: 53.21 53.8541721854 99% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 10.3 11.0289183223 93% => OK
coleman_liau_index: 13.58 12.2367328918 111% => OK
dale_chall_readability_score: 8.7 8.42419426049 103% => OK
difficult_words: 65.0 63.6247240618 102% => OK
linsear_write_formula: 8.5 10.7273730684 79% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.