Strategic advertising is vital for businesses who want to get their names out to customers, along with information about their products and services. One of the strongest advantages of radio over TV is that the commercial spots can be better targeted to customer segments.
The professor discusses the advantages of radio advertisements and why radio advertising is superior to TV advertising. Concurring with the passage’s argument that radio advertising is beneficial to a company, the professor cites more reasons to advocate this form of strategic advertising.
First, the professor says that event advertising is of paramount importance to a corporation. Companies can utilize different events to catch people’s attention, such as sponsoring a marathon or supporting a DJ. Featuring events or programs catering to customers’ interests, companies can make radio listeners more willing to pay the money.
Second, she agrees that airing radio commercials can save a significant amount of money for the company than TV commercials. Besides the additional payment for a video production company, radio commercials generally require fewer people to produce, and these people are typically company employees. Also, the company can utilize the recording facilities offered by radio stations for free. Moreover, by using staff in the company to devise the scripts, they can infuse the advertisements with more personal elements, making the commercials more attractive.
Third, the professor endorses the passage regarding the issue of potential consumers. While radio advertisements are limited to sound, this characteristic can be beneficial. People can listen to the radio when they are in congested traffic or taking mass transportation. What’s more, nowadays, with the advent of DVRs, people tend to record TV programs while skipping TV commercials. Thus, it is more likely for well-crafted radio advertisements to reach customers.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 5, column 281, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'companied'.
Suggestion: companied
...produce, and these people are typically company employees. Also, the company can utiliz...
^^^^^^^
Transition Words or Phrases used:
also, besides, first, if, moreover, regarding, second, so, third, thus, well, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 4.0 12.0772626932 33% => More relative clauses wanted.
Pronoun: 10.0 22.412803532 45% => OK
Preposition: 28.0 30.3222958057 92% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1429.0 1373.03311258 104% => OK
No of words: 246.0 270.72406181 91% => More content wanted.
Chars per words: 5.80894308943 5.08290768461 114% => OK
Fourth root words length: 3.96035189615 4.04702891845 98% => OK
Word Length SD: 3.26028678068 2.5805825403 126% => OK
Unique words: 141.0 145.348785872 97% => OK
Unique words percentage: 0.573170731707 0.540411800872 106% => OK
syllable_count: 441.0 419.366225166 105% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.3441235582 49.2860985944 64% => OK
Chars per sentence: 102.071428571 110.228320801 93% => OK
Words per sentence: 17.5714285714 21.698381199 81% => OK
Discourse Markers: 6.57142857143 7.06452816374 93% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 11.0 4.33554083885 254% => Less positive sentences wanted.
Sentences with negative sentiment : 0.0 4.45695364238 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.20774775812 0.272083759551 76% => OK
Sentence topic coherence: 0.0791705906161 0.0996497079465 79% => OK
Sentence topic coherence SD: 0.0420643462889 0.0662205650399 64% => OK
Paragraph topic coherence: 0.132285275564 0.162205337803 82% => OK
Paragraph topic coherence SD: 0.0375013083151 0.0443174109184 85% => OK
Essay readability:
automated_readability_index: 14.7 13.3589403974 110% => OK
flesch_reading_ease: 37.3 53.8541721854 69% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.3 11.0289183223 112% => OK
coleman_liau_index: 16.12 12.2367328918 132% => OK
dale_chall_readability_score: 9.74 8.42419426049 116% => OK
difficult_words: 82.0 63.6247240618 129% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 81.6666666667 out of 100
Scores by essay e-grader: 24.5 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 5, column 281, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'companied'.
Suggestion: companied
...produce, and these people are typically company employees. Also, the company can utiliz...
^^^^^^^
Transition Words or Phrases used:
also, besides, first, if, moreover, regarding, second, so, third, thus, well, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 4.0 12.0772626932 33% => More relative clauses wanted.
Pronoun: 10.0 22.412803532 45% => OK
Preposition: 28.0 30.3222958057 92% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1429.0 1373.03311258 104% => OK
No of words: 246.0 270.72406181 91% => More content wanted.
Chars per words: 5.80894308943 5.08290768461 114% => OK
Fourth root words length: 3.96035189615 4.04702891845 98% => OK
Word Length SD: 3.26028678068 2.5805825403 126% => OK
Unique words: 141.0 145.348785872 97% => OK
Unique words percentage: 0.573170731707 0.540411800872 106% => OK
syllable_count: 441.0 419.366225166 105% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.3441235582 49.2860985944 64% => OK
Chars per sentence: 102.071428571 110.228320801 93% => OK
Words per sentence: 17.5714285714 21.698381199 81% => OK
Discourse Markers: 6.57142857143 7.06452816374 93% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 11.0 4.33554083885 254% => Less positive sentences wanted.
Sentences with negative sentiment : 0.0 4.45695364238 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.20774775812 0.272083759551 76% => OK
Sentence topic coherence: 0.0791705906161 0.0996497079465 79% => OK
Sentence topic coherence SD: 0.0420643462889 0.0662205650399 64% => OK
Paragraph topic coherence: 0.132285275564 0.162205337803 82% => OK
Paragraph topic coherence SD: 0.0375013083151 0.0443174109184 85% => OK
Essay readability:
automated_readability_index: 14.7 13.3589403974 110% => OK
flesch_reading_ease: 37.3 53.8541721854 69% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.3 11.0289183223 112% => OK
coleman_liau_index: 16.12 12.2367328918 132% => OK
dale_chall_readability_score: 9.74 8.42419426049 116% => OK
difficult_words: 82.0 63.6247240618 129% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 81.6666666667 out of 100
Scores by essay e-grader: 24.5 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.