It is hard to deny that many laws and regulations have made clear advertising requirements, which leads impressionable people to assume that there is no big deal to allow television advertisings to target young children (aged two to five). However, such a statement suffers from logical and factual fallacies, and it should be examined meticulously. As far as confusion in distinguishing, temptation, and loopholes are concerned, I firmly hold that parents should keep their young children away from these advertisements.
First and foremost, advertising targeted young children should not be encouraged, as children at these ages are far from being mature and have difficulty distinguishing between right and wrong. Meanwhile, the information they received from advertising is not conveyed correctly by using misleading or ambiguous languages. Not to mention these young children cannot recognize the persuasive intent of commercial appeals and distinguish between television programs from commercial advertisements; adults know advertising messages are inherently biased or develop strategies to counteract the bias within these messages, but these young children do not.
Furthermore, the fact that most children of these ages cannot resist the temptation from the advertising that targeted them indicates that these advertisements ought to be prohibited. Take the case of a popular brand among children of all ages, the Pokemon series, which is continuously updating comics, cartoons, toys, and video games to keep a stronger consumption desire. Once this brand plans to launch new products, their conspicuously attractive advertisements can be found everywhere in any big city. Even for some adults, it is difficult to resist the temptation of buying more Pokemon's products, not to speak of young children. Had it not been for Pokemon's wide-spread advertisings, the public would not have the desire to buy its products.
Nevertheless, a voice arises that some laws and regulations already existed to regulate advertising, so there is no need to worry about the problems caused by these advertisements targeted at young children. Ironically, these laws and regulations in several countries cannot catch up with the paces of advertising development, and many advertisers take advantage of the loopholes in them to amass a great fortune in an immoral way. Some advertisers utilize these young children's immaturity, provoking a strong desire for products that prompt their begging for their parents to purchase them. Therefore, these advertisements aimed at children, most of which exploit loopholes, should be curbed.
In a nutshell, I maintain that advertisements on television directed towards young children ought to be banned. Admittedly, as my favorite quote from Penelope Fitzgerald goes, it is interesting to note everyone has a different take on the world, a different opinion, and given the same inputs have completely different outputs, and some people may oppose me. However, I believe they will compromise after being exposed to my article.
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