"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."Based on a survey conducted by their own marketing department and certain comments by some reviewers, the director made flawed reasoning and drew unconvincing conclusions about the problems responsible for their shrinking market.
The advertising director of the Super Screen Movie Production company suggests that the decrease in people watching Super screen-produced movies is due to lack of awareness of their good qualities movies. The director goes on to say the solution to this problem is more funds being allocated to advertising in the coming year. This argument is flawed because important questions that might affect this decision were not raised.
Did fewer people attend the super-screen produced movies screening or did fewer people attend movie screenings in general in the past year? There should be a comparison with movies produced by other companies to see if the reduction is peculiar to Super Screen or if its a general experience in the movie production industry.
In the past year, there was also an increase in the percentage of positive reviews by critics. Was this due to the good quality of the movies? Or could it be that there are more critics available this year to see the movie? The director fails to consider this possibility and concludes that the increase is due to the good quality of the movies. The director should make sure the number of critics seeing their movies in the past year and the number of critics in other years are the same before coming to this conclusion.
Additionally, the director did not consider that there are other vast factors that could be preventing people from coming to see their movies. Their movie tickets may be more expensive than other movie production companies. Another possibility is the movies produced in the past year did not appeal to the public. For example, producing and showing kids movies in a predominantly geriatric neighborhood is not the best decision to attract customers in that community. Suggesting only one factor being lack of adequate advertising and ignoring other factors is unreasonable and makes it seem like he/she wants more money to be pushed to their department.
In sum, the director's reasoning towards the decrease of Super screen movie watchers is illogical. The factors mentioned above needs to be considered before making the final suggestion so a solution that will bring positive change is gotten
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 361 350
No. of Characters: 1791 1500
No. of Different Words: 169 200
Fourth Root of Number of Words: 4.359 4.7
Average Word Length: 4.961 4.6
Word Length SD: 2.663 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.235 21.0
Sentence Length SD: 6.839 7.5
Use of Discourse Markers (%): 0.353 0.12
Sentence-Text Coherence: 0.343 0.35
Sentence-Para Coherence: 0.566 0.50
Sentence-Sentence Coherence: 0.053 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 268, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...ction is peculiar to Super Screen or if its a general experience in the movie produ...
^^^
Transition Words or Phrases used:
also, if, may, so, for example, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1838.0 2260.96107784 81% => OK
No of words: 360.0 441.139720559 82% => More content wanted.
Chars per words: 5.10555555556 5.12650576532 100% => OK
Fourth root words length: 4.35587717469 4.56307096286 95% => OK
Word Length SD: 2.70424763047 2.78398813304 97% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.458333333333 0.468620217663 98% => OK
syllable_count: 568.8 705.55239521 81% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 42.942868621 57.8364921388 74% => OK
Chars per sentence: 108.117647059 119.503703932 90% => OK
Words per sentence: 21.1764705882 23.324526521 91% => OK
Discourse Markers: 2.47058823529 5.70786347227 43% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.35425158711 0.218282227539 162% => OK
Sentence topic coherence: 0.126722834434 0.0743258471296 170% => OK
Sentence topic coherence SD: 0.109815982775 0.0701772020484 156% => OK
Paragraph topic coherence: 0.213336948832 0.128457276422 166% => OK
Paragraph topic coherence SD: 0.102992810711 0.0628817314937 164% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 8.14 8.32208582834 98% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.