According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising
The author tries to establish that the lack of popularity of the movies produced by the Super Screen Movie Production Company was merely due to the lax in the advertising of the company. In order to support his argument, the author cites that the movie received positive reviews which suggest that the movies were, in fact, above par. However, the argument rests on unsubstantive facts and remains flimsy as it stands.
Firstly, the author fails to realise that the movies which receive positive reviews are not always sure to be loved by audiences. For example, certain movies, say intellectual movies are not bound to be liked by everyone. Even though it takes great effort in creating such movies, they are meant to serve the classes and not the masses. Thus, it is quite plausible that these movies do not earn a lot of profits though they receive positive feedbacks from all movie reviewers.
Secondly, it is not just the advertising that plays a vital role in promoting the company. The failure of the movies produced by the production company can also be attributed to previous experiences. It can be possible that the people have not liked the movies produced by the production house in the previous years and choose to refrain from watching any further movies produced by them. In such a scenario, people are less likely to be persuaded by advertisements.
The failure of the movies can also be attributed to the artists involved in the movie. For example, if the artists involved in the movie are less popular or say debutants, people are less likely to go for such movies, even if the reviews are positive. Certain movies with a stellar starcast are more likely to make profits even if the storyline is below par, because of the adulation by their fans. Thus, this can be one of the reasons which the author fails to take an account of.
Thus we see that the author fails to consider scenarios which can be attributed to the condition faced by the company. Therefore the solution offered by the author cannot be considered an ultimate solution to the problem faced by the company and even involves the risk of profligation of the resources of the company.
Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- OK
argument 3 -- not OK
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flaws:
the arguments are not on the right track. read the prompts carefully.
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 375 350
No. of Characters: 1755 1500
No. of Different Words: 171 200
Fourth Root of Number of Words: 4.401 4.7
Average Word Length: 4.68 4.6
Word Length SD: 2.478 2.4
No. of Words greater than 5 chars: 130 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.059 21.0
Sentence Length SD: 6.821 7.5
Use of Discourse Markers (%): 0.765 0.12
Sentence-Text Coherence: 0.366 0.35
Sentence-Para Coherence: 0.594 0.50
Sentence-Sentence Coherence: 0.16 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...author fails to take an account of. Thus we see that the author fails to conside...
^^^^
Line 9, column 120, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
... to the condition faced by the company. Therefore the solution offered by the author cann...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, second, secondly, so, therefore, thus, for example, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1804.0 2260.96107784 80% => OK
No of words: 375.0 441.139720559 85% => More content wanted.
Chars per words: 4.81066666667 5.12650576532 94% => OK
Fourth root words length: 4.40055868397 4.56307096286 96% => OK
Word Length SD: 2.55854958912 2.78398813304 92% => OK
Unique words: 170.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.453333333333 0.468620217663 97% => OK
syllable_count: 577.8 705.55239521 82% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 39.0543051958 57.8364921388 68% => OK
Chars per sentence: 106.117647059 119.503703932 89% => OK
Words per sentence: 22.0588235294 23.324526521 95% => OK
Discourse Markers: 5.82352941176 5.70786347227 102% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.244703618334 0.218282227539 112% => OK
Sentence topic coherence: 0.0816022770602 0.0743258471296 110% => OK
Sentence topic coherence SD: 0.0805308448337 0.0701772020484 115% => OK
Paragraph topic coherence: 0.141425438671 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0819080888722 0.0628817314937 130% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 10.62 12.5979740519 84% => OK
dale_chall_readability_score: 8.01 8.32208582834 96% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.