According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
Based on dubious assumptions and insufficient evidence such as lack of awareness of the public about the movie and the quality reviews the movies of Super screen produced movies, the author concluded that Super Screen should allocate a greater share in advertising from next year onwards for greater success.At first glance, the argument appears to be cogent enough but further reflection reveals that the statement omits substantial concerns to be addressed and thus invalid.
First of all, the author readily claims that despite increasing good reviews from its critics, attendace of viewers has decreased in the recent years. This is merely an argument without solid ground. For example, it may be the case that people are not watching the movies on Halls or multiplexes and rather prefering to watch those movies on the gadgets.Also the percentage of the positive reviews is unable to describe the original position of the movie critics, as it might be the case that the reviews earlier was extremely bad, that couple of good reviews fails to convince the viewers at all.
The argument raises several unanswered questions such as what if the content made by the Silver screen movies is not liked by the viewers? How much funding the company is already investing to publicize those positive reviews to the public? What is the credibility of the report offered by the company's marketing report? Without convincing answers to these questions, the reader will be left with an impression that the argument made by the author is more of a wishful thinking rather than substantive evidence.
Finally, the author gratuitously claims that a budget increase in advertisement will definitely encourage people to watch those movies.This again is a weak and unsupported claim as it fails todemonstrate any clear correlation between increase in viewership and spending in advertisement.It may be the case that Silverscreen has already invested a lot in advertisement. Appropriating more fund may jeoperdize their economic condition as they are already lacking viewership.
Because the argument makes several unpersuasive arguments and unwarranted assumptions, it fails to make a convinving case for investing more will revive the companys position.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 357 350
No. of Characters: 1858 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.347 4.7
Average Word Length: 5.204 4.6
Word Length SD: 2.805 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 116 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.455 21.0
Sentence Length SD: 22.641 7.5
Use of Discourse Markers (%): 0.545 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.655 0.50
Sentence-Sentence Coherence: 0.047 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 309, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: At
...m next year onwards for greater success.At first glance, the argument appears to b...
^^
Line 2, column 354, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Also
...ng to watch those movies on the gadgets.Also the percentage of the positive reviews ...
^^^^
Line 2, column 354, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ng to watch those movies on the gadgets.Also the percentage of the positive reviews ...
^^^^
Line 4, column 135, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
... encourage people to watch those movies.This again is a weak and unsupported claim a...
^^^^
Line 4, column 287, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...iewership and spending in advertisement.It may be the case that Silverscreen has a...
^^
Line 4, column 473, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...as they are already lacking viewership. Because the argument makes several unper...
^^^
Transition Words or Phrases used:
also, but, finally, first, if, may, so, thus, for example, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1890.0 2260.96107784 84% => OK
No of words: 353.0 441.139720559 80% => More content wanted.
Chars per words: 5.35410764873 5.12650576532 104% => OK
Fourth root words length: 4.33454660006 4.56307096286 95% => OK
Word Length SD: 2.9231037112 2.78398813304 105% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.552407932011 0.468620217663 118% => OK
syllable_count: 589.5 705.55239521 84% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 137.305113579 57.8364921388 237% => The lengths of sentences changed so frequently.
Chars per sentence: 171.818181818 119.503703932 144% => OK
Words per sentence: 32.0909090909 23.324526521 138% => OK
Discourse Markers: 7.27272727273 5.70786347227 127% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.241539308751 0.218282227539 111% => OK
Sentence topic coherence: 0.0747211447262 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.0813257385131 0.0701772020484 116% => OK
Paragraph topic coherence: 0.117225135614 0.128457276422 91% => OK
Paragraph topic coherence SD: 0.0946055490397 0.0628817314937 150% => OK
Essay readability:
automated_readability_index: 19.8 14.3799401198 138% => OK
flesch_reading_ease: 30.54 48.3550499002 63% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 17.0 12.197005988 139% => OK
coleman_liau_index: 14.34 12.5979740519 114% => OK
dale_chall_readability_score: 10.1 8.32208582834 121% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 27.0 12.3882235529 218% => Linsear_write_formula is high.
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.