The following appeared in a memo to the board of directors of Bargain Brand Cereals. (152)
"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plans to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."
In this memo, the board of directors of Bargain Brands Cereals claims that the Bargain Brands Cereals have to expand its business and begin marketing other low priced food products as quickly as possible. To support their claims, they say that low priced its product had big popularity in the cereal market and drew many customers of top-selling cereal companies. And they reason that although competing company have used some strategies, such as lowering prices and introducing their own budget brands, the Bargain Brands Cereals do not have to raise their prices. Careful scrutiny reveals that this argument has several logical flaws.
To begin with, based on the last year’s success, they think that the popularity will maintain in the future. Common sense tells us that almost product which is newly coming is popular during the short term because of customers’ curiosity. In that, people tend to purchase a new product to evaluate and to decide whether they change their spending pattern. If the product is good, they will change their pattern, or not, they don’t. If she cannot explain why she thinks the high profit of the product will continue, we cannot be convinced by this argument
Secondly, l based on the fact that the Bargain Brands Cereals’ product was popular in the cereal market last year, she hastily assumes that the cause of success is low prices. The success could not be occurred by proper price. For example, the good composition of the cereal may affect its success or good marketing strategy of the company could attract many customers. If this is true, this argument is still not cogent.
Finally, even if we concede that other problems are true, there is another problem. Based on the fact that the cereal succeeded last year, these strategies can lead other products to other success. However, there is no such guarantee that the other product can also get popularity in the market. For example, even if, when people evaluated the cereal, the low price has precedence over other conditions, people may assess other products with other norms. They may think other product’s advantages to health is the most important factor.
To summarize, this argument is still dubious as it stands. To make this memo more persuasive, the board of directors has to explain why they think the main cause of the success of the cereal is price and have to the market condition will be same in the future. To evaluate better, we must know market survey about people’s most important considerations when they purchase other product of the Bargain Brands Cereals
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 432 350
No. of Characters: 2088 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.559 4.7
Average Word Length: 4.833 4.6
Word Length SD: 2.273 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.6 21.0
Sentence Length SD: 9.102 7.5
Use of Discourse Markers (%): 0.55 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.533 0.50
Sentence-Sentence Coherence: 0.116 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 262, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...t condition will be same in the future. To evaluate better, we must know market su...
^^
Line 9, column 290, Rule ID: KNOW_NOW[5]
Message: Did you mean 'now'?
Suggestion: now
...the future. To evaluate better, we must know market survey about people's most ...
^^^^
Transition Words or Phrases used:
also, finally, however, if, may, second, secondly, so, still, as to, for example, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 45.0 28.8173652695 156% => Less pronouns wanted
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2184.0 2260.96107784 97% => OK
No of words: 431.0 441.139720559 98% => OK
Chars per words: 5.06728538283 5.12650576532 99% => OK
Fourth root words length: 4.55637350225 4.56307096286 100% => OK
Word Length SD: 2.51063596344 2.78398813304 90% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.480278422274 0.468620217663 102% => OK
syllable_count: 647.1 705.55239521 92% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 62.8553895859 57.8364921388 109% => OK
Chars per sentence: 109.2 119.503703932 91% => OK
Words per sentence: 21.55 23.324526521 92% => OK
Discourse Markers: 5.2 5.70786347227 91% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.258665284088 0.218282227539 119% => OK
Sentence topic coherence: 0.0797545458864 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.0915907920943 0.0701772020484 131% => OK
Paragraph topic coherence: 0.16310529518 0.128457276422 127% => OK
Paragraph topic coherence SD: 0.1024603858 0.0628817314937 163% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.