The following appeared in a memo from the marketing director of Top Dog Pet Stores.
"Five years ago Fish Emporium started advertising in the magazine Exotic Pets Monthly. Their stores saw sales increase by 15 percent after their ads began appearing in the magazine. The three Fish Emporium stores in Gulf City saw an even greater increase than that. Because Top Dog Pet Stores is based in Gulf City, it seems clear that we should start placing our own ads in Exotic Pets Monthly. If we do so, we will be sure to reverse the recent trend of declining sales and start making a profit again."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
As per given argument, Fish emporium was giving advertisement in exotic pets monthly magazine five years ago, and their profit increased. The marketing director of Top dogs pet store is recommending the same thing to Top dogs store, according to him, this advertisement will increase their sales. In first look, this argument looks valid, but it is rife with loop holes. It is relying on numerous unstated assumptions, thus argument needs strong evidence as base, which can either support or invalidate the conclusion.
Firstly, Fish emporium store started advertising in exotic pet magazine five years back. In five years many things can change, may be five years back, this magazine was very popular and with the time its popularity decreased. If this is true, then it is worth to give advertisement in the magazine, as it might not have many readers. Therefore, first evidence needed is how popular this magazine is now days, does it have same or increased number audience from last five years?
Next, argument doesn't provide information that increase in profit of fish emproium stores in gulf city is only due to advertisement in the magazine solely or there are other factors of increase in sales also. Argument doesn't say that exotic pet magazine circulate in gulf city also. It is a equivocal that which fish stores are benefited from giving advertisement in the magazine. Maybe fish store gave advertisement in exotic pets magazine, but for store in other areas, and magazine doen't even have audience in gulf city. However, fish store in gulf city experienced increase in profit at he same time when fish store in other cities started advertising in the magazine, but this increase in profit merely due other changes such as change in inventory, and providing more facilities to customers.
Thus, in conclusion, evidences required to check validity of conclusion are to find out similarities between popularity of magazine and other situations now and five years ago, gather data about other changes made by fish store, that might have increased their profit.
Grammar and spelling errors:
Line 5, column 16, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...from last five years? Next, argument doesnt provide information that increase in pr...
^^^^^^
Line 5, column 204, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
... are other factors of increase in sales also. Argument doesnt say that exotic pet ma...
^^^^
Line 5, column 219, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ors of increase in sales also. Argument doesnt say that exotic pet magazine circulate ...
^^^^^^
Line 5, column 278, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...tic pet magazine circulate in gulf city also. It is a equivocal that which fish stor...
^^^^
Line 5, column 290, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...zine circulate in gulf city also. It is a equivocal that which fish stores are be...
^
Line 5, column 399, Rule ID: GAVE_GIVE[1]
Message: Did you mean 'give'?
Suggestion: give
...ement in the magazine. Maybe fish store gave advertisement in exotic pets magazine, ...
^^^^
Line 5, column 428, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'pets'' or 'pet's'?
Suggestion: pets'; pet's
...fish store gave advertisement in exotic pets magazine, but for store in other areas,...
^^^^
Line 5, column 589, Rule ID: HE_THE[1]
Message: Did you mean 'at the same'?
Suggestion: at the same
...ulf city experienced increase in profit at he same time when fish store in other cities st...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, look, may, so, then, therefore, thus, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1738.0 2260.96107784 77% => OK
No of words: 339.0 441.139720559 77% => More content wanted.
Chars per words: 5.12684365782 5.12650576532 100% => OK
Fourth root words length: 4.29091512845 4.56307096286 94% => OK
Word Length SD: 2.67081086079 2.78398813304 96% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.504424778761 0.468620217663 108% => OK
syllable_count: 567.9 705.55239521 80% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 61.7619277086 57.8364921388 107% => OK
Chars per sentence: 124.142857143 119.503703932 104% => OK
Words per sentence: 24.2142857143 23.324526521 104% => OK
Discourse Markers: 7.14285714286 5.70786347227 125% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.303216199328 0.218282227539 139% => OK
Sentence topic coherence: 0.128227700211 0.0743258471296 173% => OK
Sentence topic coherence SD: 0.0993179309519 0.0701772020484 142% => OK
Paragraph topic coherence: 0.191193297765 0.128457276422 149% => OK
Paragraph topic coherence SD: 0.0572556240614 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 38.66 48.3550499002 80% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.77 12.5979740519 101% => OK
dale_chall_readability_score: 8.09 8.32208582834 97% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.