The following appeared in a memo from the marketing director of Top Dog Pet Stores.
"Five years ago, Fish Emporium started advertising in the magazine Exotic Pets Monthly. Their stores saw sales increase by 15 percent. The three Fish Emporium stores in Gulf City saw an even greater increase than that. Because Top Dog has some of its largest stores in Gulf City, it seems clear that we should start placing our own ads in Exotic Pets Monthly. If we do so, we will be sure to reverse the recent trend of declining sales and start making a profit again."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument makes a number of unsubstantiated assumptions regarding the solution for reverse the trend of declining sales. In general, careful examination of this supporting evidence reveals that it lends little credible to the applicant’s claims. There remain some questions that need answering before any steps can be taken.
The argument assums that the cause of sales increase in Fish Emporium was advertising in Exotic Pets Monthly. However, there is no other information about this shop. For instance, the cause of good sales could has been the improvement of quality of their products or the decrease of costs. Without other information about Fish Emporium shop it can be a mistake to deside that advertising in magazine was the cause of increasing sales.
Another assumption the argument makes is that Top Dog shop should start placing ads in Exotic Pets Monthly because of this shop has some of its largest stores in Gulf City. It is not clear the linkinking between the size of shop and the placing ads in magazine. For example, the reason of starting ads in magazin could be profit. If authors do not give more information about it this assumtion can not be reliable.
Besides, it could be the wrong decision to place ads in purpose to reverse the recent trend of declining sales. There can be other causes of decreasing sales. For example, the location of the shop or the bad quality of staff could be the causes of bad sales. The author has to provide more information about the Top Dog shop.
In conclusion, the recommendation for placing ads in the magazine is not well supported. To strenthen it the author has to give more evidence about the causes of increasing sales in Fish Emporium. The author must also provide information about the linking between Top Dog shop and reason for placing ads. Besides this, there is no information about the Top Dog shop because it could have been other causes of decreseanig sales. Unless the assumptions are addressed the argument will fall apart and it might make a mistake to place ads in magazine for the perpose to increase sales.
Grammar and spelling errors:
Line 2, column 210, Rule ID: DID_BASEFORM[1]
Message: The verb 'could' requires the base form of the verb: 'have'
Suggestion: have
...instance, the cause of good sales could has been the improvement of quality of thei...
^^^
Line 3, column 330, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...tarting ads in magazin could be profit. If authors do not give more information ab...
^^
Discourse Markers used:
['also', 'besides', 'however', 'if', 'regarding', 'so', 'then', 'well', 'as to', 'for example', 'for instance', 'in conclusion', 'in general']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.301546391753 0.25644967241 118% => OK
Verbs: 0.149484536082 0.15541462614 96% => OK
Adjectives: 0.0618556701031 0.0836205057962 74% => OK
Adverbs: 0.020618556701 0.0520304965353 40% => Some adverbs wanted.
Pronouns: 0.0257731958763 0.0272364105082 95% => OK
Prepositions: 0.157216494845 0.125424944231 125% => OK
Participles: 0.0463917525773 0.0416121511921 111% => OK
Conjunctions: 2.68019777368 2.79052419416 96% => OK
Infinitives: 0.0231958762887 0.026700313972 87% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.121134020619 0.113004496875 107% => OK
Modal_auxiliary: 0.0335051546392 0.0255425247493 131% => OK
WH_determiners: 0.00257731958763 0.0127820249294 20% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'
Vocabulary words and sentences:
No of characters: 2096.0 2731.13054187 77% => OK
No of words: 356.0 446.07635468 80% => More content wanted.
Chars per words: 5.88764044944 6.12365571057 96% => OK
Fourth root words length: 4.34372677135 4.57801047555 95% => OK
words length more than 5 chars: 0.342696629213 0.378187486979 91% => OK
words length more than 6 chars: 0.258426966292 0.287650121315 90% => OK
words length more than 7 chars: 0.174157303371 0.208842608468 83% => OK
words length more than 8 chars: 0.101123595506 0.135150697306 75% => OK
Word Length SD: 2.68019777368 2.79052419416 96% => OK
Unique words: 149.0 207.018472906 72% => More unique words wanted.
Unique words percentage: 0.418539325843 0.469332199767 89% => More unique words wanted or less content wanted.
Word variations: 42.4971636924 52.1807786196 81% => OK
How many sentences: 20.0 20.039408867 100% => OK
Sentence length: 17.8 23.2022227129 77% => OK
Sentence length SD: 32.2308470258 57.7814097925 56% => OK
Chars per sentence: 104.8 141.986410481 74% => OK
Words per sentence: 17.8 23.2022227129 77% => OK
Discourse Markers: 0.65 0.724660767414 90% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 2.0 3.58251231527 56% => OK
Readability: 43.6426966292 51.9672348444 84% => OK
Elegance: 2.57894736842 1.8405768891 140% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.427004875887 0.441005458295 97% => OK
Sentence sentence coherence: 0.104654705316 0.135418324435 77% => OK
Sentence sentence coherence SD: 0.0693733421006 0.0829849096947 84% => OK
Sentence paragraph coherence: 0.562113647364 0.58762219726 96% => OK
Sentence paragraph coherence SD: 0.141529329294 0.147661913831 96% => OK
Sentence topic coherence: 0.186939319979 0.193483328276 97% => OK
Sentence topic coherence SD: 0.113222492779 0.0970749176394 117% => OK
Paragraph paragraph coherence: 0.481736044262 0.42659136922 113% => OK
Paragraph paragraph coherence SD: 0.0859189283344 0.0774707102158 111% => OK
Paragraph topic coherence: 0.306211952756 0.312017818177 98% => OK
Paragraph topic coherence SD: 0.0574980985261 0.0698173142475 82% => OK
Task Achievement:
Sentences with positive sentiment : 6.0 8.33743842365 72% => OK
Sentences with negative sentiment : 10.0 6.87684729064 145% => OK
Sentences with neutral sentiment: 4.0 4.82512315271 83% => OK
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 7.0 5.36822660099 130% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 16.0 14.657635468 109% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.