The following appeared in a memorandum from the general manager of KNOW radio station.
"Several factors indicate that radio station KNOW should shift its programming from rock-and-roll music to a continuous news format. Consider, for example, that the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined. Also, music stores in our area report decreased sales of recorded music. Finally, continuous news stations in neighboring cities have been very successful. The switch from rock-and-roll music to 24-hour news will attract older listeners and secure KNOW radio's future."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author of the memo from the manager of KNOW radio station claims that KNOW should shift its programming from rock-and-roll music to a continuous news format to secure KNOW radio's future. His claim is based on unwarranted assumptions. If the assumptions prove invalid, then the argument falls apart.
Firstly, the author of the memo assumes that switching to a continuous news format will automatically attract more listeners. The author's assumption is based on the fact that number of listeners has declined despite increase in the number of people in the listening area. The author assumes that increase in the number of people in the listening area should increase number of listeners to KNOW radio station. He does not take all factors into consideration regarding the decline in the number of listeners. For instance, most of the people in that area may be interested in listening music from other sources like online music, television or other radio stations rather than from KNOW radio station. If this is the case, then the author might be taking wrong decision switching to a continuous news format. They have conduct proper survey to estimate the exact reasons for the decline in the number of listeners to KNOW radio station.
Secondly, the author assumes that people are not interested in listening to KNOW radio station's rock-and-roll music as music stores in their area reported decreased sales of recorded music. For instance, most people in their area may be interested in rock-and-roll music but may prefer listening from other platforms like online music, television where they can listen to music free of cost. If this is the case, then switching from current rock-and-roll music to continuous new format may not be successful.
The author of memo states that switch from rock-and-roll music to 24-hour news format will attract more listeners as continuous news stations in neighboring cities have been successful. Thirdly, the author assumes that neighboring cities and listening area of KNOW radio station are comparable. For instance, the author does not take many factors into consideration like the number of the people in those areas , the number of listeners in those areas and the preferences of the people in those areas. If the people in the listening area of KNOW radio station are not interested in news, then the switch to 24-hour news will be of no use and will not secure KNOW radio's future.
The author's argument is based on the above assumptions. If the assumptions prove unwarranted, then the argument falls apart. The author should show some evidence to support the argument.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 4 2
No. of Sentences: 20 15
No. of Words: 429 350
No. of Characters: 2154 1500
No. of Different Words: 142 200
Fourth Root of Number of Words: 4.551 4.7
Average Word Length: 5.021 4.6
Word Length SD: 2.647 2.4
No. of Words greater than 5 chars: 157 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.45 21.0
Sentence Length SD: 9.151 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.392 0.35
Sentence-Para Coherence: 0.595 0.50
Sentence-Sentence Coherence: 0.167 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 131, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...tomatically attract more listeners. The authors assumption is based on the fact that nu...
^^^^^^^
Line 7, column 411, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... the number of the people in those areas , the number of listeners in those areas ...
^^
Line 9, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...l not secure KNOW radios future. The authors argument is based on the above assumpti...
^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, may, regarding, second, secondly, so, then, third, thirdly, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2201.0 2260.96107784 97% => OK
No of words: 429.0 441.139720559 97% => OK
Chars per words: 5.13053613054 5.12650576532 100% => OK
Fourth root words length: 4.55107846309 4.56307096286 100% => OK
Word Length SD: 2.71107437806 2.78398813304 97% => OK
Unique words: 150.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.34965034965 0.468620217663 75% => More unique words wanted or less content wanted.
syllable_count: 672.3 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 52.4807345604 57.8364921388 91% => OK
Chars per sentence: 110.05 119.503703932 92% => OK
Words per sentence: 21.45 23.324526521 92% => OK
Discourse Markers: 4.85 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.399263315192 0.218282227539 183% => OK
Sentence topic coherence: 0.140547096658 0.0743258471296 189% => OK
Sentence topic coherence SD: 0.143547486058 0.0701772020484 205% => The coherence between sentences is low.
Paragraph topic coherence: 0.263730577654 0.128457276422 205% => OK
Paragraph topic coherence SD: 0.146832334644 0.0628817314937 234% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 7.25 8.32208582834 87% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.