The following appeared in a memorandum from the manager of WWAC radio station.
"WWAC must change from its current rock-music format because the number of listeners has been declining, even though the population in our listening area has been growing. The population growth has resulted mainly from people moving to our area after their retirement, and we must make listeners of these new residents. But they seem to have limited interest in music: several local stores selling recorded music have recently closed. Therefore, just changing to another kind of music is not going to increase our audience. Instead, we should adopt a news-and-talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The manager of the WWAC radio station stated in his memorandum that they should adapt to a news and talk format like radio rather than rock music format. The manager made this conclusion based on the assumption that number of listeners decreased in that area and the closing of several local stores which sold recorded music. However, when more light is shed on issues and more detailed facts are concerned, the lack of answers through the argument leads me to question its validity,
First of all, is it because of rock music that the number of listeners declined? It is possible that, people who are living in that area might have stopped listening any kind of music and there is a possibility that people might have completely stopped listening to any kind of music. If the above scenario is merit, then the argument is weakened.
Secondly, does closing of local music selling shops means that people are not interested in listening to music? In other words, do people still go and buy music cassettes to listen to music? There is a chance that people might download from internet and listen in their mobile phones or they might have all the required cassettes. Maybe, the rent of the shops has increased high so that shop owners started moving their shops to different locations. If the above mentioned assumptions are true, then argument does not hold water.
Thirdly, will the popularity of radio be the same in the future years? Manager of WWAC suggested that to move to a form of radio but is there any evidence that radio holds the popular format in the coming years too? People in that area may not listen to radio in the coming years as technology in growing and lose interest in the music eventually. If the above questions are true, then argument’s validity can be lessen.
In conclusion, the argument, stated as of now, is considerably flawed. If the author is able to answer above mentioned questions and provide enough evidence then the argument can be evaluated fully.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 344 350
No. of Characters: 1607 1500
No. of Different Words: 170 200
Fourth Root of Number of Words: 4.307 4.7
Average Word Length: 4.672 4.6
Word Length SD: 2.334 2.4
No. of Words greater than 5 chars: 105 100
No. of Words greater than 6 chars: 71 80
No. of Words greater than 7 chars: 52 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.235 21.0
Sentence Length SD: 7.305 7.5
Use of Discourse Markers (%): 0.824 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.562 0.50
Sentence-Sentence Coherence: 0.068 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
but, first, however, if, may, second, secondly, so, still, then, third, thirdly, in conclusion, kind of, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1667.0 2260.96107784 74% => OK
No of words: 344.0 441.139720559 78% => More content wanted.
Chars per words: 4.84593023256 5.12650576532 95% => OK
Fourth root words length: 4.30665032142 4.56307096286 94% => OK
Word Length SD: 2.45290794137 2.78398813304 88% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.505813953488 0.468620217663 108% => OK
syllable_count: 522.9 705.55239521 74% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 50.2257404127 57.8364921388 87% => OK
Chars per sentence: 104.1875 119.503703932 87% => OK
Words per sentence: 21.5 23.324526521 92% => OK
Discourse Markers: 8.3125 5.70786347227 146% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.240584546699 0.218282227539 110% => OK
Sentence topic coherence: 0.0724615790727 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0680812746505 0.0701772020484 97% => OK
Paragraph topic coherence: 0.125057729034 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0730916393767 0.0628817314937 116% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.85 12.5979740519 86% => OK
dale_chall_readability_score: 7.89 8.32208582834 95% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.