The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option, since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument that Movies Galore will revert its decline on profits by reducing expenses on its ten stores is not entirely, logically convincing because it fails to mention a significant amount of evidence.
The first piece of evidence that we would need to evaluate the argument is about the hours that costumers usually rent more movies in all ten stores. If does not mean that the result observed at downtown store will be the same for the other nine stores. For example, if one of the stores showed that costumers rent more movies between 6pm and 9pm, they will lose more money instead saving if, closing the store at 6pm.
The second piece of evidence that might help us to understand the argument is about the movies that are being rented the most. We should understand if costumers are renting more old movies or the new ones. For instance, If we know that costumers are renting new movies, as much as, they are renting the old ones, the store would not improve its profits eliminating movies released more than five years ago.
Finally, in order to complete understand the argument, we would need to learn more about the opinion of the costumers. We should understand why they rent movies from Movies Galore? What costumes would like to see at Galore store to rent more movies there? For example, if we learn that costumers want a large variety of movies instead of good prices, the store could change its strategy to get more costumers renting movies there.
I
n conclusion, we would need more evidence to fully understand the argument. We would need to know more about the hours that costumers rent more movies, the movies that are rented the most, and to understand the actions that would make costumers to rent more movies at Galore store.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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flaws:
No. of Words: 306 350
more arguments wanted for 'as our best strategies for improving profits'
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 306 350
No. of Characters: 1413 1500
No. of Different Words: 129 200
Fourth Root of Number of Words: 4.182 4.7
Average Word Length: 4.618 4.6
Word Length SD: 2.216 2.4
No. of Words greater than 5 chars: 96 100
No. of Words greater than 6 chars: 61 80
No. of Words greater than 7 chars: 40 40
No. of Words greater than 8 chars: 20 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.538 21.0
Sentence Length SD: 8.767 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.476 0.35
Sentence-Para Coherence: 0.649 0.50
Sentence-Sentence Coherence: 0.307 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 299, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...new movies, as much as, they are renting the old ones, the store would not improv...
^^
Line 9, column 207, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t are rented the most, and to understand the actions that would make costumers to...
^^
Transition Words or Phrases used:
finally, first, if, second, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 35.0 55.5748502994 63% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1459.0 2260.96107784 65% => OK
No of words: 306.0 441.139720559 69% => More content wanted.
Chars per words: 4.76797385621 5.12650576532 93% => OK
Fourth root words length: 4.18244613648 4.56307096286 92% => OK
Word Length SD: 2.27885590711 2.78398813304 82% => OK
Unique words: 138.0 204.123752495 68% => More unique words wanted.
Unique words percentage: 0.450980392157 0.468620217663 96% => OK
syllable_count: 453.6 705.55239521 64% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 51.0799350363 57.8364921388 88% => OK
Chars per sentence: 112.230769231 119.503703932 94% => OK
Words per sentence: 23.5384615385 23.324526521 101% => OK
Discourse Markers: 4.07692307692 5.70786347227 71% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.224259535172 0.218282227539 103% => OK
Sentence topic coherence: 0.118927303701 0.0743258471296 160% => OK
Sentence topic coherence SD: 0.0715756069605 0.0701772020484 102% => OK
Paragraph topic coherence: 0.159944180824 0.128457276422 125% => OK
Paragraph topic coherence SD: 0.0419207166217 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 12.8 14.3799401198 89% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 10.68 12.5979740519 85% => OK
dale_chall_readability_score: 7.25 8.32208582834 87% => OK
difficult_words: 48.0 98.500998004 49% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.