The following appeared in a memorandum written by the vice president of Health Naturally, a small but expanding chain of stores selling health food and other health-related products.
"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsville merchants report that sales of running shoes and exercise equipment are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight-training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
Residents of Plainsville are movinfg towards a healthy life, by enrolling in health club, buying running shoes and enrolling in exercise training. This might not
Merchants in Plainsville might have been selling shoes and exercise equipment at great discounts which would lead to their increased sale. As a result of greater discounts, residents and gym-owners from nearby areas buy health equipment from Plainsville. The increased sale of the equipment may be a result of a newly set up factory manufacturing exercise equipment in Plainsville, thus reducing other costs.
5 years ago, Plainsville was a small town and there were not many residents as it is the case today. The town is booming with upcoming employment opportunities as a result of new industries set up in the area. There has been an increase in recreational activity centres and educational institutes in Plainsville. Consequently, residents are applying for membership at the local health club. Weight training and aerobics classes encourage people to have a healthy diet and exercise on a regular basis in order to maintain their health. The instructors at these classes may not be endorsing the consumption of artificially made health products as they do more harm than benefit.
Plainsville's school children are mandated to participate in 'Fitness For Life' which puts an importance on advantages of regular exercise. Many health food products available in the market have harmful ingredients which might be harmful to the school children. Also, these health food products are directed and marketed towards adults.
As the residents of Plainsville focus more towards their health, it does not lead to the fact that their will be increase in sales of health food. Health can be maintained by physical and mental exercise along with good eating habits.Thus, optimism of the vice president of the Health Naturally that setting up a new store in Plainsville will be highly profitable may be based on unwarranted past experiences. The vice president must look into detail the other factors before building up a new store in Plainsville.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 4 2
No. of Sentences: 17 15
No. of Words: 337 350
No. of Characters: 1737 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.285 4.7
Average Word Length: 5.154 4.6
Word Length SD: 2.889 2.4
No. of Words greater than 5 chars: 130 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.824 21.0
Sentence Length SD: 8.169 7.5
Use of Discourse Markers (%): 0.471 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.566 0.50
Sentence-Sentence Coherence: 0.098 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 162, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ing in exercise training. This might not Merchants in Plainsville might have been...
^^^^^^^^^
Line 5, column 333, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ay be a result of a newly set up factory manufacturing exercise equipment in Plai...
^^
Line 9, column 138, Rule ID: MANY_NN_U[1]
Message: Possible agreement error. The noun health seems to be uncountable; consider using: 'much health', 'a good deal of health'.
Suggestion: Much health; A good deal of health
...ance on advantages of regular exercise. Many health food products available in the market h...
^^^^^^^^^^^
Line 9, column 266, Rule ID: THIS_NNS[2]
Message: Did you mean 'this health' or 'these healths'?
Suggestion: this health; these healths
...e harmful to the school children. Also, these health food products are directed and marketed...
^^^^^^^^^^^^
Line 13, column 235, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Thus
... exercise along with good eating habits.Thus, optimism of the vice president of the ...
^^^^
Line 13, column 393, Rule ID: PAST_EXPERIENCE_MEMORY[1]
Message: Use simply 'experiences'.
Suggestion: experiences
... profitable may be based on unwarranted past experiences. The vice president must look into deta...
^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, consequently, if, look, may, so, thus, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1796.0 2260.96107784 79% => OK
No of words: 336.0 441.139720559 76% => More content wanted.
Chars per words: 5.34523809524 5.12650576532 104% => OK
Fourth root words length: 4.28139028586 4.56307096286 94% => OK
Word Length SD: 2.96205572077 2.78398813304 106% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.532738095238 0.468620217663 114% => OK
syllable_count: 533.7 705.55239521 76% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 42.4525010306 57.8364921388 73% => OK
Chars per sentence: 112.25 119.503703932 94% => OK
Words per sentence: 21.0 23.324526521 90% => OK
Discourse Markers: 3.5 5.70786347227 61% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223496856987 0.218282227539 102% => OK
Sentence topic coherence: 0.0755123594125 0.0743258471296 102% => OK
Sentence topic coherence SD: 0.0554244577729 0.0701772020484 79% => OK
Paragraph topic coherence: 0.122057070183 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.0657043595385 0.0628817314937 104% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.75 12.5979740519 109% => OK
dale_chall_readability_score: 8.77 8.32208582834 105% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.