The following appeared in a memorandum written by the vice president of Health Naturally, a small but expanding chain of stores selling health food and other health-related products.
"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsville merchants report that sales of running shoes and exercise equipment are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight-training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author of the memorandum concludes that they should build one of their new stores in Plainsville, assuming they will have big sales. The opponents have come to this conclusion based on the fact that residents in this area have healthy habits on how they live their lives. However before this recommendation can be properly evaluated two unstated assumptions must be analyzed.
Fist of all, even if the writer of the memorandum is correct in assuming that residents of Plainville lead healthy lives and they might buy healthy foods, the argument does not say if they need new healthy food stores. It is possible that have many of them since they have been leading healthy lives several years ago and they buy from them. Further, if Health Naturally is new and expanding, the claim for success when opening a store in Plainsville is not guaranteed.
Secondly, according to the argument a new Health Natyrally store will be successful because merchants are selling more running shoes and exercise equipment. However this might not be the case. Perhaps, people from other cities or online are buying sports equipment, and they might do food shopping somewhere else. Maybe they will shop for sports shoes and food at the same place, but the frequency of shopping sports equipment is not the same with food shopping. One customer might come in the area to buy sports shoes once a month but that is not guaranty that is coming just for food shopping more frequently at Health Naturally.
Last, the author assumes that the store will succeed because schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age."This is not necessarily true as students are required to participate in the program and exercise but that does not mean they have to eat a certain diet which products will be bought from HN. Their parents might shop wherever they used to and take a long time to give a try HN products.
In conclusion, the argument as it stands now, is considered flawed because it relies on unwarranted assumptions. If the author had alternate options from the ones above it would be possible to evaluate the opening of a Health Naturally shop in Plainsville.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 15 15
No. of Words: 381 350
No. of Characters: 1824 1500
No. of Different Words: 186 200
Fourth Root of Number of Words: 4.418 4.7
Average Word Length: 4.787 4.6
Word Length SD: 2.54 2.4
No. of Words greater than 5 chars: 123 100
No. of Words greater than 6 chars: 96 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.4 21.0
Sentence Length SD: 13.396 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.314 0.50
Sentence-Sentence Coherence: 0.077 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 277, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...hy habits on how they live their lives. However before this recommendation can be prope...
^^^^^^^
Line 3, column 49, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
..., according to the argument a new Health Natyrally store will be successful becau...
^^
Line 3, column 158, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...e running shoes and exercise equipment. However this might not be the case. Perhaps, pe...
^^^^^^^
Line 3, column 577, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...that is not guaranty that is coming just for food shopping more frequently at Hea...
^^
Line 4, column 381, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ave to eat a certain diet which products will be bought from HN. Their parents m...
^^
Line 4, column 397, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tain diet which products will be bought from HN. Their parents might shop wherev...
^^
Line 5, column 113, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e it relies on unwarranted assumptions. If the author had alternate options from t...
^^
Transition Words or Phrases used:
but, however, if, may, second, secondly, so, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1871.0 2260.96107784 83% => OK
No of words: 380.0 441.139720559 86% => More content wanted.
Chars per words: 4.92368421053 5.12650576532 96% => OK
Fourth root words length: 4.41515443553 4.56307096286 97% => OK
Word Length SD: 2.65199841023 2.78398813304 95% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.505263157895 0.468620217663 108% => OK
syllable_count: 572.4 705.55239521 81% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 78.8068242956 57.8364921388 136% => OK
Chars per sentence: 124.733333333 119.503703932 104% => OK
Words per sentence: 25.3333333333 23.324526521 109% => OK
Discourse Markers: 3.86666666667 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.11724131292 0.218282227539 54% => OK
Sentence topic coherence: 0.0450672057716 0.0743258471296 61% => OK
Sentence topic coherence SD: 0.0489565307401 0.0701772020484 70% => OK
Paragraph topic coherence: 0.0656894388954 0.128457276422 51% => OK
Paragraph topic coherence SD: 0.0318620665165 0.0628817314937 51% => OK
Essay readability:
automated_readability_index: 14.4 14.3799401198 100% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 8.16 8.32208582834 98% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.