The following appeared in a newsletter offering advice to investors:
“Techcorporation is our top pick for investment this term. We urge all of our clients to invest in this new company. For the first time in ten years, a company that has developed satellite technology has been approved by the FTA to compete with the current satellite provider. That company is Techcorporation. A consumer survey last year indicated that over eighty percent of respondents were dissatisfied with the current satellite television provider and would want to switch to another provider if the industry were not a monopoly. Thus, the new venture of Techcorporation into satellite television will prove to be highly profitable for those who invest now.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the advice and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the advice.
The argument urges investors to start investing in the new venture of Techcorporation, a venture that provides satellite television services. The argument tries to support itself by giving examples of customer dissatisfaction with the current television provider from a survey and claims that this new venture would be a huge success. However there are some flaws in the the argument which weaken it.
Firstly, the argument says that for the first time in ten years a company has developed satellite technology that has been approved by the FTA. The fact that no other company has been operational in this sector means that it has complexions and difficult operating conditions. This might act as a potential hindrance to the growth of the new venture as they do not have prior experience in this sector. Although, getting the technology approved by the regulator is an important factor, it is also important to track how well the company actually operates. Getting a green flag and operating efficiently are two disparate things, the investors should study both these details to make a decision.
The argument talks about a survey that is conducted and reveals that eighty percent of the respondents are unhappy with the current provider services. There is little information given with respect to the survey. How many people were interviewed, what questions were asked, what are the complaints, are some questions whose answers are important to attach accurate credibility to the conclusions made by the survey. In absence of answers to these questions we cannot really decide how true or applicable this information is. Even if the results and predictions of survey are assumed to be accurate we do not have any evidence that the new provider technology has all the new features that the customers in the survey are expecting. Thus, even if customers are dissatisfied we cannot say that they will switch to the new provider if the provider does not have the features they mentioned in the survey.
Furthermore, the technology has been approved by the FTA, but this does not mean that it has all the elements or features that the current provider gives. The current provider might be giving a lot of options apart from the ones that the guidelines mention. If this were true then it weakens the argument because the people will not switch to this new provider as the current one gives them more options and services. We are not given any information regarding the service charges. How much more will the customers pay if they were to switch to the new provider?. If the difference is exorbitantly high the customers will not choose to switch.
Thus, there are many factors such as the services provided, the features provided, the cost incurred to the customer and the actual working performance that directly affect the success of the company. The investors should do a rigorous analysis of these factors and only then make an investment decision.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 491 350
No. of Characters: 2419 1500
No. of Different Words: 210 200
Fourth Root of Number of Words: 4.707 4.7
Average Word Length: 4.927 4.6
Word Length SD: 2.672 2.4
No. of Words greater than 5 chars: 178 100
No. of Words greater than 6 chars: 143 80
No. of Words greater than 7 chars: 103 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.318 21.0
Sentence Length SD: 7.419 7.5
Use of Discourse Markers (%): 0.682 0.12
Sentence-Text Coherence: 0.299 0.35
Sentence-Para Coherence: 0.521 0.50
Sentence-Sentence Coherence: 0.146 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 270, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...h the current television provider from a survey and claims that this new venture ...
^^
Line 1, column 337, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...is new venture would be a huge success. However there are some flaws in the the argumen...
^^^^^^^
Line 1, column 369, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...uccess. However there are some flaws in the the argument which weaken it. Firstly, ...
^^^^^^^
Line 1, column 369, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...uccess. However there are some flaws in the the argument which weaken it. Firstly, ...
^^^^^^^
Line 7, column 565, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ey were to switch to the new provider?. If the difference is exorbitantly high the...
^^
Transition Words or Phrases used:
actually, also, but, first, firstly, furthermore, however, if, really, regarding, so, then, thus, well, apart from, such as, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2472.0 2260.96107784 109% => OK
No of words: 491.0 441.139720559 111% => OK
Chars per words: 5.03462321792 5.12650576532 98% => OK
Fourth root words length: 4.70728369723 4.56307096286 103% => OK
Word Length SD: 2.74325611281 2.78398813304 99% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.431771894094 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 780.3 705.55239521 111% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 44.8786241889 57.8364921388 78% => OK
Chars per sentence: 112.363636364 119.503703932 94% => OK
Words per sentence: 22.3181818182 23.324526521 96% => OK
Discourse Markers: 6.36363636364 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.173976392725 0.218282227539 80% => OK
Sentence topic coherence: 0.0523471914376 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0595574960389 0.0701772020484 85% => OK
Paragraph topic coherence: 0.0961743903893 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0581886228912 0.0628817314937 93% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.19 12.5979740519 97% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.