The following memorandum is from the business manager of Happy Pancake House restaurants.
"Recently, butter has been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. This change, however, has had little impact on our customers. In fact, only about 2 percent of customers have complained, indicating that an average of 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers do not distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine."
Write a response in which you discuss one or more alternative explanations that could rival the proposed explanation and explain how your explanation(s) can plausibly account for the facts presented in the argument
A business manager from Happy Pancake House claims that switching butter to margarine did not alter customer satisfaction levels in their restaurants throughout the Southwestern United States. According to the memorandum, only 2 percent of people have spoken against the change. The author raises two hypothesis to explain the fact, but both depends on stronger evidence.
First of all, the manager assumes that buyers cannot distinguish between ingredients. An assertive decision requires further ground-based research among the public. This activity should consist of a quiz involving three unlabeled samples. Then, everyone should say what he or she is eating: either margarine, or butter. However, the interviewers should juxtapose the butter regularly served by the firm in their meals with a gourmet butter from an expensive import brand that is NOT available in the menu. Chances are that the low quality of the butter provided, rather than the simple lack of perception, misleads the majority of clients.
Secondly, the message asserts that people seem satisfied with the upgrade. There is no such sales facts to show any relevant increase. Steady performance does not equal to unquestionable adherence and loyalty. Competitors may keep gaining market share while HPH's figures remain stagnated due to likewise cost saving measures. if that is proven true, the recommendation will cause more harm than good to the company's reputation and profitability in the long-term.
Finally, the opinion might be biased at all. High-ranked managers usually deal with chain supply contracts. The manager's point would be entirely false if a margarine supplier bribed the manager to put their products copiously in every single HPH's store in Southwest America.
To summarize, marketing analysts have to draw a fair picture of the average customer before reporting the results to the CEO, instead of relying just on inaccurate assumptions of someone who may not even be truly aware of the situation.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-essays/following-memorandum-business-ma…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 310 350
No. of Characters: 1649 1500
No. of Different Words: 221 200
Fourth Root of Number of Words: 4.196 4.7
Average Word Length: 5.319 4.6
Word Length SD: 2.735 2.4
No. of Words greater than 5 chars: 139 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.235 21.0
Sentence Length SD: 10.356 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.252 0.35
Sentence-Para Coherence: 0.516 0.50
Sentence-Sentence Coherence: 0.03 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 302, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'hypothesis' seems to be countable, so consider using: 'hypotheses', 'hypothesises'.
Suggestion: hypotheses; hypothesises
...ainst the change. The author raises two hypothesis to explain the fact, but both depends o...
^^^^^^^^^^
Line 1, column 373, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... but both depends on stronger evidence. First of all, the manager assumes that b...
^^^^^
Line 3, column 641, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tion, misleads the majority of clients. Secondly, the message asserts that peopl...
^^^^^
Line 5, column 327, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...d due to likewise cost saving measures. if that is proven true, the recommendation...
^^
Line 5, column 464, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ion and profitability in the long-term. Finally, the opinion might be biased at ...
^^^^^^^
Line 9, column 238, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t even be truly aware of the situation.
^^^^^^^^^^^^^
Transition Words or Phrases used:
but, finally, first, however, if, likewise, may, second, secondly, so, then, while, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1699.0 2260.96107784 75% => OK
No of words: 310.0 441.139720559 70% => More content wanted.
Chars per words: 5.48064516129 5.12650576532 107% => OK
Fourth root words length: 4.19604776685 4.56307096286 92% => OK
Word Length SD: 2.80493284822 2.78398813304 101% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.703225806452 0.468620217663 150% => OK
syllable_count: 519.3 705.55239521 74% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 52.3366653811 57.8364921388 90% => OK
Chars per sentence: 94.3888888889 119.503703932 79% => OK
Words per sentence: 17.2222222222 23.324526521 74% => OK
Discourse Markers: 5.33333333333 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.196615763926 0.218282227539 90% => OK
Sentence topic coherence: 0.043672809669 0.0743258471296 59% => OK
Sentence topic coherence SD: 0.0995133662788 0.0701772020484 142% => OK
Paragraph topic coherence: 0.0950235810089 0.128457276422 74% => OK
Paragraph topic coherence SD: 0.126002502016 0.0628817314937 200% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 45.76 48.3550499002 95% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 14.21 12.5979740519 113% => OK
dale_chall_readability_score: 9.78 8.32208582834 118% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.