The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The business manager suggests television station that they should restore weather and local news to attract more viewers and avoid losing further advertising revenues. However, the evidence provided by the manager is not enough.
The author argues that the viewers were concerned about the coverage of weather and local news. However, we need to know whether those viewers are talking a truth. Maybe those so-called viewers are the employees of other television station. Because other television stations consider that the national news made by the author's corporation is too perfect to outstrip; thus, those other tv stations decide to pretend a viewer and give a wrong advice to them. Even if those viewers are authentic viewer, we still need to know the exact number of reporting the concern. Maybe the tv station only got total ten reporting last year and six of ten reporting is concerning with the weather and local news. But the total reporting number is very low, not to say only six reporting concern weather and local news in a year. Thus, we can not draw a conclusion before we obtain the exact number of reporting.
The manager maintains that the advertising revenue is dropping because of decreasing the number of local businesses. However, we don't have the exact reason why those companies want to cancel the advertising contract with them. Maybe the true reason is the bad quality of the late-night news program or because those corporations do not have enough money to sustain the advertisements. Therefore, the tv station should ask the authentic reason before restoring local news.
Even if the true reason is because of the diminishing of local news. It doesn't mean the tv station should restore the local news. Perhaps the expenditure of local news is very high and the profit earned from the advertising compare to the cost of local news is pretty low. For the long term consideration, it is not a good method to restore local news.
To conclude, the manager should expound those above-mentioned evidence to uphold his claim.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 343 350
No. of Characters: 1673 1500
No. of Different Words: 154 200
Fourth Root of Number of Words: 4.304 4.7
Average Word Length: 4.878 4.6
Word Length SD: 2.567 2.4
No. of Words greater than 5 chars: 123 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 50 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.053 21.0
Sentence Length SD: 6.589 7.5
Use of Discourse Markers (%): 0.474 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.567 0.50
Sentence-Sentence Coherence: 0.176 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 320, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ider that the national news made by the authors corporation is too perfect to outstrip;...
^^^^^^^
Line 3, column 434, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'wrong advice'.
Suggestion: wrong advice
...ons decide to pretend a viewer and give a wrong advice to them. Even if those viewers are auth...
^^^^^^^^^^^^^^
Line 3, column 652, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...ting last year and six of ten reporting is concerning with the weather and local news. But th...
^^^^^^^^^^^^^
Line 5, column 130, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...number of local businesses. However, we dont have the exact reason why those compani...
^^^^
Line 7, column 73, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...se of the diminishing of local news. It doesnt mean the tv station should restore the ...
^^^^^^
Transition Words or Phrases used:
but, however, if, may, so, still, then, therefore, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 36.0 55.5748502994 65% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1718.0 2260.96107784 76% => OK
No of words: 341.0 441.139720559 77% => More content wanted.
Chars per words: 5.03812316716 5.12650576532 98% => OK
Fourth root words length: 4.29722995808 4.56307096286 94% => OK
Word Length SD: 2.61339522934 2.78398813304 94% => OK
Unique words: 156.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.457478005865 0.468620217663 98% => OK
syllable_count: 530.1 705.55239521 75% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.0399385102 57.8364921388 69% => OK
Chars per sentence: 90.4210526316 119.503703932 76% => OK
Words per sentence: 17.9473684211 23.324526521 77% => OK
Discourse Markers: 2.89473684211 5.70786347227 51% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.248468888961 0.218282227539 114% => OK
Sentence topic coherence: 0.0905089681819 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0642170345246 0.0701772020484 92% => OK
Paragraph topic coherence: 0.145352252578 0.128457276422 113% => OK
Paragraph topic coherence SD: 0.0712005897541 0.0628817314937 113% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.66 12.5979740519 93% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.