The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument stated by the manager of a TV station states that owing to the complaints regarding coverage of weather and local news and decreased advertisements since the changes in the content of late-night news program , the TV station should restore everything to the former level. However the argument needs to provide more evidence if reason given to switch to original schedule to be compelling.
The argument says since the time late-night news program has devoted more time national news rather than local/weather news, the complaints it received were mainly concerned with coverage of local and weather news.But there is no evidence suggesting complaints prevalent to the local /weather news has increased after this change was made. For all we know complaints regarding local/weather news were existing before the change was made and the change has unaffected the number of complaints received regarding local/weather news. If this is the case reverting back to original schedule would not attract more viewers because they are still dissatisfied with the content shown. There is a high chance that the complaints may be regarding other day programs and the viewers of TV station are unconcerned with the night program.So again it is important to know whether the complaint is relevant to the late night program.
The argument also says local businesses advertising with the TV station during the late-night program have canceled their advertising contracts with the station. But there is no proof stating that the reason for local businesses cancelling advertising contracts is mainly because of changes in the late-night news program content. For all we know the station might have increased advertising tariffs in the past year . So, owing to high prices advertisers might have canceled the contract. There is also a chance that a economic depression started throughout the region where the advertisers were present so in order to cutdown costs advertisers rescinded their contracts .So it becomes necessary to know why the local businesses terminated their contract because the reason can be totally unrelated to the schedule of the program.
The TV station would have had reason to change its news content of the late night show. It may be to attract a wider audience and also more diverse advertisers ,in this case if the TV channel reverts back for all we know it might loose viewers and advertisers so in this case reverting back has a reverse impact of what is expected. Hence it is necessary to evaluate the negative impact reverting back to the original may have.
To summarize , for the argument to be a cogent enough to come the decision mentioned above the argument needs to provide more details which strengthen its stance that the losses incured with respect to viewers and advertisers is because of changes in the way late-night news program was broadcasted.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 473 350
No. of Characters: 2384 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.664 4.7
Average Word Length: 5.04 4.6
Word Length SD: 2.653 2.4
No. of Words greater than 5 chars: 180 100
No. of Words greater than 6 chars: 151 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.533 21.0
Sentence Length SD: 14.904 7.5
Use of Discourse Markers (%): 0.867 0.12
Sentence-Text Coherence: 0.394 0.35
Sentence-Para Coherence: 0.613 0.50
Sentence-Sentence Coherence: 0.171 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 221, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...n the content of late-night news program , the TV station should restore everythin...
^^
Line 1, column 286, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...restore everything to the former level. However the argument needs to provide more evid...
^^^^^^^
Line 3, column 215, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: But
...with coverage of local and weather news.But there is no evidence suggesting complai...
^^^
Line 3, column 578, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s is the case reverting back to original schedule would not attract more viewers ...
^^
Line 3, column 828, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: So
... are unconcerned with the night program.So again it is important to know whether t...
^^
Line 5, column 417, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...sed advertising tariffs in the past year . So, owing to high prices advertisers mi...
^^
Line 5, column 519, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...e contract. There is also a chance that a economic depression started throughout ...
^
Line 5, column 672, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ts advertisers rescinded their contracts .So it becomes necessary to know why the ...
^^
Line 5, column 674, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: So
... advertisers rescinded their contracts .So it becomes necessary to know why the lo...
^^
Line 7, column 160, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...dience and also more diverse advertisers ,in this case if the TV channel reverts b...
^^
Line 7, column 231, Rule ID: LOOSE_LOSE[4]
Message: Did you mean 'lose' (= miss, waste, suffer the loss etc.)?
Suggestion: lose
...l reverts back for all we know it might loose viewers and advertisers so in this case...
^^^^^
Line 7, column 334, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...s a reverse impact of what is expected. Hence it is necessary to evaluate the negativ...
^^^^^
Line 9, column 13, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...o the original may have. To summarize , for the argument to be a cogent enough ...
^^
Line 9, column 301, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ate-night news program was broadcasted.
^^^^
Transition Words or Phrases used:
also, but, hence, however, if, may, regarding, so, still, then, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2427.0 2260.96107784 107% => OK
No of words: 468.0 441.139720559 106% => OK
Chars per words: 5.1858974359 5.12650576532 101% => OK
Fourth root words length: 4.65116196802 4.56307096286 102% => OK
Word Length SD: 2.76900567202 2.78398813304 99% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.410256410256 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 746.1 705.55239521 106% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 91.1768976587 57.8364921388 158% => OK
Chars per sentence: 161.8 119.503703932 135% => OK
Words per sentence: 31.2 23.324526521 134% => OK
Discourse Markers: 5.26666666667 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 14.0 5.25449101796 266% => Less language errors wanted.
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.290871574726 0.218282227539 133% => OK
Sentence topic coherence: 0.107672693065 0.0743258471296 145% => OK
Sentence topic coherence SD: 0.109268823101 0.0701772020484 156% => OK
Paragraph topic coherence: 0.161286171268 0.128457276422 126% => OK
Paragraph topic coherence SD: 0.0928000170883 0.0628817314937 148% => OK
Essay readability:
automated_readability_index: 18.6 14.3799401198 129% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 13.41 12.5979740519 106% => OK
dale_chall_readability_score: 8.24 8.32208582834 99% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.