"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The recommendation states that Super Screen movie company needs to spend more on advertising in order to reach out a public who are unaware of the movies that Super Screen companies make, which are again considered to be good based on the reviews. There are several gaps in the reasoning the Advertising director gives for a arriving at the recommendation which need to be addressed to state whether the recommendation is will actually be helpful.
The explanation given says that a fewer people attended Super Screen movies produced this year compared to previous years. So the question that needs to be addressed is why the number of people attending Super Screen movies are reduced this year , what changed since last years to this year ? If the claim is that content of reviews have not reached the viewers does that mean the budget spent of advertising this year has reduced? If so then lack of advertising can be assumed as reason that number of people have reduced this year. If the budget for advertising is same then most likely the reach of the movie reviews are the same this year too. Perhaps there is some other reason which is causing this reduction in the number of people. One of the reasons may be the ticket price of the movies has increased this year , or the company might have stopped producing movies of a particular genre that was the most popular. If this is the case increasing advertising budget is less likely to help.
The claim also says that percentage of positive reviews has increased from last year to this year. But has the number of good reviews increased from last year to this year ? Is the sample space of the audience diverse enough to base that movies are good based on their reviews ? Yes the percentage of good reviews has increased but this may because the fewer people who attended the movie, like movies by Super Screen and all the people who give negative reviews may not have attended the movie itself. In this case percentage of good reviews has increased but the overall number of good reviews may be the same or for all we know decreased. Also people continuing to attend the movie might be staunch supporters of Super Screen Movies and their reviews may be biased. So it is important to address the credibility of the increase in percentage of good reviews to say that the quality of movies might not be a problem for decrease in number of audiences. If at all the the quality is actually a concern then allocating extra budget for advertising will not attract a large number of people.
To Summarize, practically increasing the budget on advertising may actually help reaching out to the public, but the explaination given to the recommendation is not cogent enough to prove the same.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 477 350
No. of Characters: 2227 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.673 4.7
Average Word Length: 4.669 4.6
Word Length SD: 2.512 2.4
No. of Words greater than 5 chars: 152 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.105 21.0
Sentence Length SD: 8.334 7.5
Use of Discourse Markers (%): 0.789 0.12
Sentence-Text Coherence: 0.374 0.35
Sentence-Para Coherence: 0.534 0.50
Sentence-Sentence Coherence: 0.143 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 324, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ning the Advertising director gives for a arriving at the recommendation which ne...
^
Line 1, column 449, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mmendation is will actually be helpful. The explanation given says that a fewer ...
^^^^^
Line 3, column 246, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...uper Screen movies are reduced this year , what changed since last years to this y...
^^
Line 3, column 535, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...umber of people have reduced this year. If the budget for advertising is same then...
^^
Line 3, column 821, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ce of the movies has increased this year , or the company might have stopped produ...
^^
Line 5, column 643, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... the same or for all we know decreased. Also people continuing to attend the movie m...
^^^^
Line 5, column 966, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...rease in number of audiences. If at all the the quality is actually a concern then allo...
^^^^^^^
Line 5, column 966, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...rease in number of audiences. If at all the the quality is actually a concern then allo...
^^^^^^^
Line 5, column 1066, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...budget for advertising will not attract a large number of people. To Summarize, practically in...
^^^^^^^^^^^^^^^^^
Line 7, column 82, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to reach' or 'reach'.
Suggestion: to reach; reach
...budget on advertising may actually help reaching out to the public, but the explaination...
^^^^^^^^
Line 7, column 199, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...is not cogent enough to prove the same.
^^^^
Transition Words or Phrases used:
actually, also, but, if, may, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2264.0 2260.96107784 100% => OK
No of words: 477.0 441.139720559 108% => OK
Chars per words: 4.7463312369 5.12650576532 93% => OK
Fourth root words length: 4.67336384929 4.56307096286 102% => OK
Word Length SD: 2.55487795946 2.78398813304 92% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.377358490566 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 705.6 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 49.5494380836 57.8364921388 86% => OK
Chars per sentence: 119.157894737 119.503703932 100% => OK
Words per sentence: 25.1052631579 23.324526521 108% => OK
Discourse Markers: 2.0 5.70786347227 35% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.229881546004 0.218282227539 105% => OK
Sentence topic coherence: 0.092142010783 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.0789871627392 0.0701772020484 113% => OK
Paragraph topic coherence: 0.132548093268 0.128457276422 103% => OK
Paragraph topic coherence SD: 0.0679374280992 0.0628817314937 108% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 10.57 12.5979740519 84% => OK
dale_chall_readability_score: 7.29 8.32208582834 88% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.