'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The memorandum from the business manager states that their news program devoted increased time to national news and less time to weather and local news. And, the viewers complained about the coverage of their local and weather news. It is quite relevant that if the viewers can not find enough information of their desired things then they will complain.
It is mentioned that over the past year they have devoted more time to national news and less time to local and weather news. That means, before the past year either both of the news were devoted equal amount of time or the local or weather news were given more time and the national news were given less time. It is not stated that before the past year what types of complaints came. Suppose they were equal in time distribution between the local and national news before the past year; but there is no guarantee that their viewers who like local news did not complain at that time. Because, that channel may have more audience to like local news more. The reverse may also happen that they were equal in time distribution among the two types of news but the viewers who like national news used to complain because they want to see that more often. That is why, they might have increased the devoted time of national news. So, it can not be said without evidence.
Additionally, it is stated that local business that used to advertise during their late night news program had canceled their contracts with them. It is quite vague without evidence because local business might have thought that, that station is losing their local and weather news lover audience so they canceled their contracts but on the other hand it is also possible that, this station gained huge number of audience who like national news and in a quantity that is greater than the quantity they might have lost due to reducing time in local and weather news.
It is concluded that they should restore the time to attract more viewers and to avoid losing any further advertisement revenue. But, it can not be said that their previous time schedule could attract more audiences than this current time schedule without proper evidence. And, if they stick to this time distribution then if any national unusual or interesting incident occurs then the station might gain huge audience also. Then, many other advertisement can be gained by this station also. Thus, restoring the time can resolve the matter can not be stated bluntly without proper evidences.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 428 350
No. of Characters: 2020 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.548 4.7
Average Word Length: 4.72 4.6
Word Length SD: 2.195 2.4
No. of Words greater than 5 chars: 123 100
No. of Words greater than 6 chars: 100 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 22 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.778 21.0
Sentence Length SD: 14.497 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.396 0.35
Sentence-Para Coherence: 0.558 0.50
Sentence-Sentence Coherence: 0.156 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 585, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...cal news did not complain at that time. Because, that channel may have more audience to...
^^^^^^^
Line 7, column 421, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...en the station might gain huge audience also. Then, many other advertisement can be ...
^^^^
Line 7, column 488, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...rtisement can be gained by this station also. Thus, restoring the time can resolve t...
^^^^
Transition Words or Phrases used:
also, but, if, may, so, then, thus, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 22.0 13.6137724551 162% => OK
Pronoun: 52.0 28.8173652695 180% => Less pronouns wanted
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2063.0 2260.96107784 91% => OK
No of words: 428.0 441.139720559 97% => OK
Chars per words: 4.82009345794 5.12650576532 94% => OK
Fourth root words length: 4.548423998 4.56307096286 100% => OK
Word Length SD: 2.21533155609 2.78398813304 80% => OK
Unique words: 164.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.383177570093 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 641.7 705.55239521 91% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 82.1163169302 57.8364921388 142% => OK
Chars per sentence: 114.611111111 119.503703932 96% => OK
Words per sentence: 23.7777777778 23.324526521 102% => OK
Discourse Markers: 2.94444444444 5.70786347227 52% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.472036833054 0.218282227539 216% => OK
Sentence topic coherence: 0.188235178237 0.0743258471296 253% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.167707354298 0.0701772020484 239% => The coherence between sentences is low.
Paragraph topic coherence: 0.31084320659 0.128457276422 242% => OK
Paragraph topic coherence SD: 0.109674184696 0.0628817314937 174% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 6.84 8.32208582834 82% => OK
difficult_words: 56.0 98.500998004 57% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.