The following is from a memo from the advertising director of the Super screen Movie Production Company.
According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
The report states that fewer people attended Super Screen-produced movies during the past year than any other year. But, the reason is not stated here. Again, it says that the percentage of positive reviews increased but the reason is not stated as well.
Firstly, the reason behind the fewer attendant during the past year than any other year can be, the movie production company deteriorated the quality of the movie before the past year. That's why the viewers did not find it wise to attend the movies. Because, they thought that the quality would be the same this time.
Moreover, the logic behind the increased positive reviews is not explained. The reason can be that, the production company ameliorated the quality of their movies during the past year. Earlier, the movies did not have the contents which could be praiseworthy; that's why the percentage of positive reviews were less earlier and it increased during the past year.
Reaching the public through the advertisements is not necessary if the quality of the movie is up to the mark. When the production company degraded the movie quality, the audience also decreased. At that time if they advertise more by showing the positive reviews to the public they will not be so convinced because the amount of positive reviews is low. If they did not occur the downfall of the movie quality then the audience would not decrease and at that time they could gather more audience by advertisements. Because, they could have a myriad viewers to back them and this would certainly attract other audiences who did not attend the movie yet.
A great share of budget for advertisements will always be valueless when you don't have a quality movie to back yourself. A good movie itself is enough to attract the audience. Now-a-days the social networking sites play a vital role behind this. If the movie is good then the advertisements a formality. People themselves make the movie viral. So, the production should focus on the movie content rather than advertisements.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 341 350
No. of Characters: 1644 1500
No. of Different Words: 149 200
Fourth Root of Number of Words: 4.297 4.7
Average Word Length: 4.821 4.6
Word Length SD: 2.571 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 77 80
No. of Words greater than 7 chars: 48 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.05 21.0
Sentence Length SD: 7.658 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.555 0.50
Sentence-Sentence Coherence: 0.12 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 186, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...lity of the movie before the past year. Thats why the viewers did not find it wise to...
^^^^^
Line 3, column 251, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... not find it wise to attend the movies. Because, they thought that the quality would be...
^^^^^^^
Line 5, column 261, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...e contents which could be praiseworthy; thats why the percentage of positive reviews ...
^^^^^
Line 5, column 311, Rule ID: LESS_COMPARATIVE[1]
Message: Non-standard use of the comparative or superlative. Did you mean 'less earlier', 'less early'?
Suggestion: less earlier; less early
...the percentage of positive reviews were less earlier and it increased during the past year. ...
^^^^^^^^^^^^
Line 7, column 551, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'viewer'?
Suggestion: viewer
...ents. Because, they could have a myriad viewers to back them and this would certainly a...
^^^^^^^
Line 9, column 78, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ments will always be valueless when you dont have a quality movie to back yourself. ...
^^^^
Line 9, column 247, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ng sites play a vital role behind this. If the movie is good then the advertisemen...
^^
Line 9, column 370, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e movie viral. So, the production should focus on the movie content rather than a...
^^
Transition Words or Phrases used:
also, but, first, firstly, if, moreover, so, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1690.0 2260.96107784 75% => OK
No of words: 340.0 441.139720559 77% => More content wanted.
Chars per words: 4.97058823529 5.12650576532 97% => OK
Fourth root words length: 4.29407602571 4.56307096286 94% => OK
Word Length SD: 2.62567177102 2.78398813304 94% => OK
Unique words: 150.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.441176470588 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 518.4 705.55239521 73% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.8496009104 57.8364921388 76% => OK
Chars per sentence: 84.5 119.503703932 71% => OK
Words per sentence: 17.0 23.324526521 73% => OK
Discourse Markers: 2.75 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.270360163141 0.218282227539 124% => OK
Sentence topic coherence: 0.0928213280875 0.0743258471296 125% => OK
Sentence topic coherence SD: 0.120027899714 0.0701772020484 171% => OK
Paragraph topic coherence: 0.176595907555 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.0714215136041 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 10.5 14.3799401198 73% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 11.25 12.5979740519 89% => OK
dale_chall_readability_score: 7.27 8.32208582834 87% => OK
difficult_words: 60.0 98.500998004 61% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.