The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level".
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The memorandum presented from the business manager of a television station concludes that the decreased time devotion to local news and weather news as the main reason for increasing complaints, and decreasing advertising contracts; the memorandum presents revival of the same time level to local news and weather news to solve the problem that is fallacious and not true on the basis of the lacking premises or evidences.
The manager here assumes the time allocation to local news and weather to be main factor to increasing complaints, which, from another point of view can seem untrue. For example, the complaints may have arised due to the fallacy of contents and unproven news accuracy of the television station. If that be the case, then there wont be any decrease in the complaints only by increasing show time of local news and weather, rather increased complaints may occur due to increased time of erroneous news.
Another factor that manager fails to take in analysis is, whether the advertisement contracts are being canceled due to exorbitant amount of money the television station would charge rather than the issue of time allocation. The fact that increasing complaints from viewers could also have been motivation factor for their contract withdrawal: no advertisement company would desire to present their advertisement in the channel whose viewer might soon diminish rapidly.
The manager doesnot seem to be concerned with the possibly increasing competition in the market. It could be the possibility that viewers and advertisers are more attracted toward other new competition who provide more reliable, accurate, and on-demand news than that of the managers television station. If that be the case, it would be fruitful to increase the level of efficiency so as to effectively compete with the new television stations rather than increasing the news time and rescheduling it to previous formats.
From the memorandum itself, it is clear that there has been absolute lack of research in finding the cause of the viewers complaints, advertisers reluctance to continue the contract work. Thus, it would be more fruitful to television station to take any action only after finding the accurate reasons and its solution than abruptly jumping to any conclusion.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- not OK. Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 364 350
No. of Characters: 1885 1500
No. of Different Words: 171 200
Fourth Root of Number of Words: 4.368 4.7
Average Word Length: 5.179 4.6
Word Length SD: 2.775 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.091 21.0
Sentence Length SD: 12.753 7.5
Use of Discourse Markers (%): 0.455 0.12
Sentence-Text Coherence: 0.411 0.35
Sentence-Para Coherence: 0.702 0.50
Sentence-Sentence Coherence: 0.108 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 4, column 275, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...te, and on-demand news than that of the managers television station. If that be the case...
^^^^^^^^
Line 4, column 382, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...ful to increase the level of efficiency so as to effectively compete with the new televi...
^^^^^^^^
Transition Words or Phrases used:
also, if, may, so, then, thus, as to, for example, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1919.0 2260.96107784 85% => OK
No of words: 364.0 441.139720559 83% => More content wanted.
Chars per words: 5.27197802198 5.12650576532 103% => OK
Fourth root words length: 4.36792674256 4.56307096286 96% => OK
Word Length SD: 2.83243090563 2.78398813304 102% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.478021978022 0.468620217663 102% => OK
syllable_count: 595.8 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 33.0 22.8473053892 144% => The Avg. Sentence Length is relatively long.
Sentence length SD: 79.8109336117 57.8364921388 138% => OK
Chars per sentence: 174.454545455 119.503703932 146% => OK
Words per sentence: 33.0909090909 23.324526521 142% => OK
Discourse Markers: 5.27272727273 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.348958712718 0.218282227539 160% => OK
Sentence topic coherence: 0.145850762531 0.0743258471296 196% => OK
Sentence topic coherence SD: 0.120164452476 0.0701772020484 171% => OK
Paragraph topic coherence: 0.213951411311 0.128457276422 167% => OK
Paragraph topic coherence SD: 0.145339463583 0.0628817314937 231% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 19.9 14.3799401198 138% => OK
flesch_reading_ease: 37.98 48.3550499002 79% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 16.2 12.197005988 133% => OK
coleman_liau_index: 13.88 12.5979740519 110% => OK
dale_chall_readability_score: 9.05 8.32208582834 109% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 15.2 11.1389221557 136% => OK
text_standard: 20.0 11.9071856287 168% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.