The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo presented by the advertising director of the Super Screen Movie Production Company suggests the lack of proper advertising to be the cause of low attendance of viewers for their movies, advocating for the need of their movies to reach the prospective viewers. The director claims allocating a greater share alone itself would be remedy of problem, which would be sufficient to pull viewers through to theatre for their movies.However, their are certain missings on proper reasearch and invesigations or facts that could support his claim blindly.
The recent report only showed the low attendance despite of positive reviews from reviewers but doesnot give complete information on who the reviewers are and how reliable are they. It is widely necessary because many reviews given may not be considered reliable enough by the viewers in this huge abundance source of reviews made possible today. The reviews might not be genuine at all and the reality may be the lack of proper content of the movies, that is the reason of reluctance among viewers to watch movies.
Also, the fact that movies attendence is hugely affected by the screen in which they are casted and to which regional public are the movies being shown. If the screening are done in the regions with low public population then it would definitely affect the viewers attendance.
The demand of time creates biaseness of viewers towards certain genre of movies. The reason that the movies were not attended could have been the lack of contents addressing what the general people might have loved at that time. Also the information on their release dates and the competitiveness of movie market is lacking. The competition movies released on same date as theirs might have attracted more audiences creating lack of audiences for them.
Considering all the lackings on proper research on cause of low attendance, it could be more unreasonable to conclude advertising more as a real solution to attract more viewers. Where the lack of advertising, may in fact be the real cause of problem, it cannot be underestimated that several other reasons might have caused the problem. Thus, it might be more fruitful, if the company recognizes possible causes of problem and then develop solution addressing them, rather than irrationaly spending their money on advertising only hoping for the remedy of the problem.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 390 350
No. of Characters: 1957 1500
No. of Different Words: 189 200
Fourth Root of Number of Words: 4.444 4.7
Average Word Length: 5.018 4.6
Word Length SD: 2.625 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.857 21.0
Sentence Length SD: 9.086 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.63 0.50
Sentence-Sentence Coherence: 0.105 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 436, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: However
...ers through to theatre for their movies.However, their are certain missings on proper r...
^^^^^^^
Line 1, column 445, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...gh to theatre for their movies.However, their are certain missings on proper reasearc...
^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... that could support his claim blindly. The recent report only showed the low at...
^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...uctance among viewers to watch movies. Also, the fact that movies attendence is...
^^^
Line 3, column 156, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...onal public are the movies being shown. If the screening are done in the regions w...
^^
Line 3, column 260, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...ion then it would definitely affect the viewers attendance. The demand of time cr...
^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nitely affect the viewers attendance. The demand of time creates biaseness of ...
^^^^
Line 4, column 234, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...l people might have loved at that time. Also the information on their release dates ...
^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s creating lack of audiences for them. Considering all the lackings on proper r...
^^^
Line 5, column 139, Rule ID: COMP_THAN[1]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...reasonable to conclude advertising more as a real solution to attract more viewers...
^^
Transition Words or Phrases used:
also, but, however, if, may, so, then, thus, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1991.0 2260.96107784 88% => OK
No of words: 389.0 441.139720559 88% => More content wanted.
Chars per words: 5.11825192802 5.12650576532 100% => OK
Fourth root words length: 4.44106776838 4.56307096286 97% => OK
Word Length SD: 2.7154172407 2.78398813304 98% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.501285347044 0.468620217663 107% => OK
syllable_count: 621.9 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 57.1660667151 57.8364921388 99% => OK
Chars per sentence: 142.214285714 119.503703932 119% => OK
Words per sentence: 27.7857142857 23.324526521 119% => OK
Discourse Markers: 3.71428571429 5.70786347227 65% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.14364555957 0.218282227539 66% => OK
Sentence topic coherence: 0.0541145383499 0.0743258471296 73% => OK
Sentence topic coherence SD: 0.0621223015494 0.0701772020484 89% => OK
Paragraph topic coherence: 0.0814665642225 0.128457276422 63% => OK
Paragraph topic coherence SD: 0.0419247557586 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 16.6 14.3799401198 115% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.83 8.32208582834 106% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.