The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
There are several pieces of evidence not mentioned in the argument, which are crucial for a jump from the problem to its solution. It is mentioned that most of the complaints that were received were regarding coverage of local and weather news. This does not imply that the lesser time given to the local and weather news is the problem, and no evidence regarding the specifics of the complaints are mentioned to reach any conclusion. It may have been the case that the complaints could have been regarding the deteriorating quality of the local news presented, or they might be regarding the accuracy of certain facts shown in the local and weather news. If so, the action proposed as a solution would aggravate the problem. Only if there is any evidence that complaints are due to the shorter local and weather news, requesting to increase their duration, then the proposed actions make sense and are logical. However, the argument has assumed this implicitly.
Regarding the cancelling of the contracts, no reason is mentioned regarding the cancelling of contracts. It is implicitly assumed that the reason is reduction of the viewership of local viewers which is due to a reduction of local and weather news time. It is definitely possible that the local businesses have collaborated with a different news channel, which is a competitor of this television station, which may have led to cancelling of contracts with this station. If true, the proposed solution will not make any difference in the advertising revenues, as the problem is not being addressed.
It is also not given that previously the complaints from the viewers were not lesser than they are now. Thus, it may be possible that the giving more time to national news may have reduced the complaints from viewers. If this is the case, then the solution proposed will be counterproductive, giving the opposite results of what the manager might expect.
Thus, these are the pieces of evidence that are missing in the argument, and while if favourable evidence is present, the argument may be correct, but otherwise the solution presented can produce a disastrous and a counterproductive effect.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 359 350
No. of Characters: 1764 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4.353 4.7
Average Word Length: 4.914 4.6
Word Length SD: 2.778 2.4
No. of Words greater than 5 chars: 120 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.933 21.0
Sentence Length SD: 9.037 7.5
Use of Discourse Markers (%): 0.867 0.12
Sentence-Text Coherence: 0.368 0.35
Sentence-Para Coherence: 0.551 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
also, but, however, if, may, regarding, so, then, thus, while, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 1810.0 2260.96107784 80% => OK
No of words: 359.0 441.139720559 81% => More content wanted.
Chars per words: 5.04178272981 5.12650576532 98% => OK
Fourth root words length: 4.35284910392 4.56307096286 95% => OK
Word Length SD: 2.85731964821 2.78398813304 103% => OK
Unique words: 150.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.41782729805 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 567.9 705.55239521 80% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 54.1272574587 57.8364921388 94% => OK
Chars per sentence: 120.666666667 119.503703932 101% => OK
Words per sentence: 23.9333333333 23.324526521 103% => OK
Discourse Markers: 4.66666666667 5.70786347227 82% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.241525804513 0.218282227539 111% => OK
Sentence topic coherence: 0.0839156474838 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.074550793199 0.0701772020484 106% => OK
Paragraph topic coherence: 0.13391755987 0.128457276422 104% => OK
Paragraph topic coherence SD: 0.0830389042901 0.0628817314937 132% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.25 12.5979740519 97% => OK
dale_chall_readability_score: 8.03 8.32208582834 96% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.