The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument is about the coverage of the telivision station's news. As it is mentioned, the station has devoted less time to weather and loacal news. During late nights most of the people won't be watching TV's. Most of them who are watching late night news are one who were busy all the day in their works. So they would certainly want to know about each and every aspect of the news. So they might have been raising complaints to devote equal times to every aspect.
The contrasting view for this is , the argument doesn't really mention what are the complaints about station's coverage of weather and local news. They might not want to see them anymore. They might want the station to devote even less time to them. For this reason the local businesses thought that it would be no longer useful to advertising on Tv's and so they went on canceling their contracts. Here there is no clear view of what the complaints could be.
Restoring the time devoted to weather and local news is not a good idea until we know what are the demands of the viewers. For this a survey has to be conducted to know whether the viewers want fewer or lot more waether and local business news. Hiding this true complexity one cannot blindly go on to increase the time to weather news as that may make the situation even worse.
Instead of restoring former time to weather news and business news. The station could be more creative in showing the national news if that's what the viewers need. As late nights are reserved more for entertainments and weather,business news are not ceratainly entertaining for the viewer. So they should've adopt an entertaining ways to attract the people.
Some might think generating revenue is everthing, some might think providing legit content through their channel is important than revenue. As this argument talks about the former type, the more advertising contracts they've with them the more money is gonna be generated. But the argument here doesn't provide a clear insight of what the real issue is.And it has failed to provide lots of evidences to the base content of the argument, so I consider this argument invalid.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 380 350
No. of Characters: 1740 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.415 4.7
Average Word Length: 4.579 4.6
Word Length SD: 2.33 2.4
No. of Words greater than 5 chars: 106 100
No. of Words greater than 6 chars: 83 80
No. of Words greater than 7 chars: 48 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19 21.0
Sentence Length SD: 7.563 7.5
Use of Discourse Markers (%): 0.4 0.12
Sentence-Text Coherence: 0.329 0.35
Sentence-Para Coherence: 0.391 0.50
Sentence-Sentence Coherence: 0.144 0.07
Number of Paragraphs: 2 5
Grammar and spelling errors:
Line 2, column 33, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...spect. The contrasting view for this is , the argument doesnt really mention what...
^^
Line 2, column 49, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...rasting view for this is , the argument doesnt really mention what are the complaints ...
^^^^^^
Line 4, column 136, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...reative in showing the national news if thats what the viewers need. As late nights a...
^^^^^
Line 4, column 228, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , business
...rved more for entertainments and weather,business news are not ceratainly entertaining fo...
^^^^^^^^^
Line 4, column 299, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: should've
...ly entertaining for the viewer. So they shouldve adopt an entertaining ways to attract t...
^^^^^^^^
Line 4, column 330, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'way'?
Suggestion: way
... So they shouldve adopt an entertaining ways to attract the people. Some might t...
^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tertaining ways to attract the people. Some might think generating revenue is e...
^^^
Line 6, column 218, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they've
...er type, the more advertising contracts theyve with them the more money is gonna be ge...
^^^^^^
Line 6, column 295, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...nna be generated. But the argument here doesnt provide a clear insight of what the rea...
^^^^^^
Line 6, column 352, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: And
...clear insight of what the real issue is.And it has failed to provide lots of eviden...
^^^
Transition Words or Phrases used:
but, if, may, really, so, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1768.0 2260.96107784 78% => OK
No of words: 373.0 441.139720559 85% => More content wanted.
Chars per words: 4.7399463807 5.12650576532 92% => OK
Fourth root words length: 4.39467950092 4.56307096286 96% => OK
Word Length SD: 2.44033142797 2.78398813304 88% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.477211796247 0.468620217663 102% => OK
syllable_count: 537.3 705.55239521 76% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.4678885043 57.8364921388 70% => OK
Chars per sentence: 88.4 119.503703932 74% => OK
Words per sentence: 18.65 23.324526521 80% => OK
Discourse Markers: 1.55 5.70786347227 27% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.341698822569 0.218282227539 157% => OK
Sentence topic coherence: 0.124247872445 0.0743258471296 167% => OK
Sentence topic coherence SD: 0.106564980631 0.0701772020484 152% => OK
Paragraph topic coherence: 0.21351386379 0.128457276422 166% => OK
Paragraph topic coherence SD: 0.113007764247 0.0628817314937 180% => OK
Essay readability:
automated_readability_index: 10.2 14.3799401198 71% => Automated_readability_index is low.
flesch_reading_ease: 70.13 48.3550499002 145% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 7.9 12.197005988 65% => OK
coleman_liau_index: 10.21 12.5979740519 81% => OK
dale_chall_readability_score: 7.58 8.32208582834 91% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.