The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
As the memorandum from the business manager of a television station states, to sustain the advertising revenues, they should restore the time and focus for the weather and local news. The conclusion is based on the statements that there are complaints about the coverage of weather and local news and also, the advertising revenue of the television station is declining. Before we can accept the conclusion, we need to answer three questions.
First of all, is the complaints from the viewers about the lack of coverage of local news and weather at all? Could they have been complaining about the quality of the news coverage by the station? For example, it is possible that the television station uses low quality video and audio equipments for recording their news and weather programs. The people might have been complaining that the coverage is unclear or the audio is unrecognizable. It is also possible that the local news by this television station might be biased towards a group or party and the people might have been complaining about it. So, the conclusion to increase time to such programs might be a futile attempt if other issues related to the coverage is not corrected.
Similarly, did the advertising company cancel it's contract with the television station because of a lack of local news and weather coverage or due to lack of audience during the late hours? Is it possible that the reception of the late night news program is really bad and hardly any people watch it? There is a great possibility that there is very less audience during the late night news program. Most of the people might be asleep during the late night show and the advertising company might see that it is not beneficial for them to invest. Or, the advertising might have observed that the advertisements shown during the day time were more likely to make sales than during the night. These might have been the reasons for the advertising company to cancel their contracts with the television station.
Also, is a increase in time for weather and news programs, sure to increase revenue for the TV station? Isn't it possible that other fallacy of the station likely to affect such programs? For example, without a proper analysis of why the revenue in previous situations decreased and why the people complained about the programs, just increasing the time for the programs might not be enough. The problems pre-existing in the station might adversely affect the programs, like using the same equipments, same news and weathor anchors or the same style of news dissemination, etc. So, the station might have to look into its fallacies before coming to the conclusion to increase the time devoted for such programs.
Hence, from the above discussion, it is clear that the argument, as it stands now, is flawed and more analysis to the situation to obtain new evidences that support the conclusion is required. Some better evidences might be a more detailed analysis of the complaints from the people and what they are complaining about and the station might need to look into the reception of the late night shows. So, the argument is flawed in many ways and the conclusion cannot be accepted.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 541 350
No. of Characters: 2597 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.823 4.7
Average Word Length: 4.8 4.6
Word Length SD: 2.558 2.4
No. of Words greater than 5 chars: 176 100
No. of Words greater than 6 chars: 137 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.591 21.0
Sentence Length SD: 9.173 7.5
Use of Discourse Markers (%): 0.591 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.565 0.50
Sentence-Sentence Coherence: 0.141 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 13, column 10, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...h the television station. Also, is a increase in time for weather and news p...
^
Line 13, column 105, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: Isn't
...to increase revenue for the TV station? Isnt it possible that other fallacy of the s...
^^^^
Line 13, column 552, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...and weathor anchors or the same style of news dissemination, etc. So, the station...
^^
Transition Words or Phrases used:
also, first, hence, if, look, really, similarly, so, for example, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2664.0 2260.96107784 118% => OK
No of words: 540.0 441.139720559 122% => OK
Chars per words: 4.93333333333 5.12650576532 96% => OK
Fourth root words length: 4.82057051367 4.56307096286 106% => OK
Word Length SD: 2.62302247676 2.78398813304 94% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.385185185185 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 821.7 705.55239521 116% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 42.5966265072 57.8364921388 74% => OK
Chars per sentence: 115.826086957 119.503703932 97% => OK
Words per sentence: 23.4782608696 23.324526521 101% => OK
Discourse Markers: 3.39130434783 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 15.0 6.88822355289 218% => Less negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.333555587651 0.218282227539 153% => OK
Sentence topic coherence: 0.114314740565 0.0743258471296 154% => OK
Sentence topic coherence SD: 0.0826985145115 0.0701772020484 118% => OK
Paragraph topic coherence: 0.199990579181 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.0796045658319 0.0628817314937 127% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.61 12.5979740519 92% => OK
dale_chall_readability_score: 7.44 8.32208582834 89% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.