The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The evidence required to evaluate the argument is as follows:
1. Whether the complaints recieved in the aforementioned time period were more in number and worse than regular complaints;
2. Whether local businesses have stopped advertising during the program because of the fact that they are not covering local news;
3. Whether restoring time devoted to weather and local news will bring back viewership and advertising;
Answering the first question would further answer whether or not the shift to national news had a severe detrimental impact. Nowhere in the passage is it mentioned that they did not recieve complaints prior to the change to national news, only that the nature of the complaints had now begun to shift towards the change in the late-night news program. Assuming that more number of people had begun to complain and that the nature of these complaints was getting more pronounced, then it is safe to assume that the shift to national news did have an impact on viewership.
Answering the second question tells us whether local businesses care about what a television station covers. The correlation is more likely between the viewership of the channel than the content it covers. The loss in advertising is more likely due to the fact that there was a loss in viewership, which may or may not have happend because of the change to national news. Going back to the first piece of evidence, an affirmative existence of which would imply that the second piece of evidence is also indirectly dependant on the change in program.
Answering the third question tells us whether the current scenario would benefit from reverting back to local and weather news, since viewership has already declined with regard to the station. A change in program again might result in viewers getting further disenfranchised from the station, since the station will now be seen as sellouts trying desperately to get viewership back. However, if their viewers are composed purely of people wanting to get back to local and weather news, then the argument holds, since resurgence in viewership would likely also bring back advertising as well.
Grammar and spelling errors:
Line 3, column 73, Rule ID: BECAUSE_OF_THE_FACT_THAT[1]
Message: This phrase is redundant. Use simply 'because'.
Suggestion: because
... stopped advertising during the program because of the fact that they are not covering local news; 3. W...
^^^^^^^^^^^^^^^^^^^^^^^^
Line 4, column 4, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...t they are not covering local news; 3. Whether restoring time devoted to weather and l...
^^^^^^^
Line 6, column 51, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...the first question would further answer whether or not the shift to national news had a severe...
^^^^^^^^^^^^^^
Line 8, column 515, Rule ID: DEPENDENT[1]
Message: Did you mean 'dependent' on?
Suggestion: dependent
...nd piece of evidence is also indirectly dependant on the change in program. Answering ...
^^^^^^^^^
Discourse Markers used:
['also', 'first', 'however', 'if', 'may', 'second', 'so', 'then', 'third', 'well', 'with regard to']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.213720316623 0.25644967241 83% => OK
Verbs: 0.171503957784 0.15541462614 110% => OK
Adjectives: 0.089709762533 0.0836205057962 107% => OK
Adverbs: 0.0844327176781 0.0520304965353 162% => OK
Pronouns: 0.0211081794195 0.0272364105082 77% => OK
Prepositions: 0.137203166227 0.125424944231 109% => OK
Participles: 0.0580474934037 0.0416121511921 139% => OK
Conjunctions: 2.65173058203 2.79052419416 95% => OK
Infinitives: 0.0448548812665 0.026700313972 168% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.105540897098 0.113004496875 93% => OK
Modal_auxiliary: 0.023746701847 0.0255425247493 93% => OK
WH_determiners: 0.00791556728232 0.0127820249294 62% => OK
Vocabulary words and sentences:
No of characters: 2146.0 2731.13054187 79% => OK
No of words: 353.0 446.07635468 79% => More content wanted.
Chars per words: 6.07932011331 6.12365571057 99% => OK
Fourth root words length: 4.33454660006 4.57801047555 95% => OK
words length more than 5 chars: 0.371104815864 0.378187486979 98% => OK
words length more than 6 chars: 0.294617563739 0.287650121315 102% => OK
words length more than 7 chars: 0.184135977337 0.208842608468 88% => OK
words length more than 8 chars: 0.107648725212 0.135150697306 80% => OK
Word Length SD: 2.65173058203 2.79052419416 95% => OK
Unique words: 162.0 207.018472906 78% => More unique words wanted.
Unique words percentage: 0.458923512748 0.469332199767 98% => OK
Word variations: 47.058589957 52.1807786196 90% => OK
How many sentences: 13.0 20.039408867 65% => OK
Sentence length: 27.1538461538 23.2022227129 117% => OK
Sentence length SD: 51.6473018364 57.7814097925 89% => OK
Chars per sentence: 165.076923077 141.986410481 116% => OK
Words per sentence: 27.1538461538 23.2022227129 117% => OK
Discourse Markers: 0.846153846154 0.724660767414 117% => OK
Paragraphs: 7.0 5.14285714286 136% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 56.6156025278 51.9672348444 109% => OK
Elegance: 1.47619047619 1.8405768891 80% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.520376799271 0.441005458295 118% => OK
Sentence sentence coherence: 0.175233356793 0.135418324435 129% => OK
Sentence sentence coherence SD: 0.108009479171 0.0829849096947 130% => OK
Sentence paragraph coherence: 0.63194092492 0.58762219726 108% => OK
Sentence paragraph coherence SD: 0.335995444626 0.147661913831 228% => Sentences are changing often in a paragraphs.
Sentence topic coherence: 0.260563708921 0.193483328276 135% => OK
Sentence topic coherence SD: 0.0727531569633 0.0970749176394 75% => OK
Paragraph paragraph coherence: 0.252675446506 0.42659136922 59% => OK
Paragraph paragraph coherence SD: 0.177728874211 0.0774707102158 229% => OK
Paragraph topic coherence: 0.300830801757 0.312017818177 96% => OK
Paragraph topic coherence SD: 0.0707274592936 0.0698173142475 101% => OK
Task Achievement:
Sentences with positive sentiment : 4.0 8.33743842365 48% => OK
Sentences with negative sentiment : 7.0 6.87684729064 102% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 4.0 6.46551724138 62% => OK
Negative topic words: 7.0 5.36822660099 130% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 12.0 14.657635468 82% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.