The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author provide a circumstance which is stated that they started to provide more news about national issues and less news regarding the condition of weather and local news and briefly for that circumstances the station received lower advertising revenues and they are facing lots of troubles and conundrums. This issue provided a captivating argument at first glance but however when we move forward to the argument it provides lots of ambiguous and vague issues which seems that the authors position is somewhat incorrect.
For example, when they started to provide more news about national issues rather than weather and local news, they started to receive lots of complaints from the reviewers. However, they are not sure that the complaints they received from the reviewers is only for that reason or for some other reasons. They are saying that only on the basis of their assumptions. Consequently, it may be possible that they are receiving bad reviews because of their irregular and equivocal arrangements of collecting news or because of their precocious news journalists who failed to attract the reviews with enthralling news.
Consequently, the news program of a news channel must contain a concatenation of news like politics, national news, weather and local news, entertainment news etc. If the news channel failed to collect any portion of the news than it can be a huge trouble for them. The author here thought that their rating is declining only for presenting less weather and local news. But, it may be possible that they are not presenting a variety of news and that is the cardinal point that the viewers are not attracted by the platitude of news.
Another point which is pertinent to mention that if the rating of that channel is decreasing only for the lack of weather and local news than their rating will decrease in all the time the news is presented not only in the late night. Another most salient feature is weather and local news are not interesting for the people for all age. Mostly, the teenagers and the adults are more focused on the national issues and the entertain news. So, it may be possible that the news channel can not able to provide news regarding these issues and so they are devoted to another news channel.
In conclusion, it can be stated that that is not the one and only reason that the news channel has getting less viewers because they are providing less news about weather and local. Mostly, they are failed to provide knowledgable and intriguing news and that is the main reason for decreasing the number of viewers and the number of advertising revenues. However, they should work hard and assiduously in their news to captivate viewers and thus they can able to get more advertising revenues.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- not OK
argument 3 -- not OK
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read a sample:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 467 350
No. of Characters: 2254 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.649 4.7
Average Word Length: 4.827 4.6
Word Length SD: 2.529 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.188 21.0
Sentence Length SD: 10.737 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.419 0.35
Sentence-Para Coherence: 0.615 0.50
Sentence-Sentence Coherence: 0.174 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 12, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'provides'.
Suggestion: provides
The author provide a circumstance which is stated that the...
^^^^^^^
Line 1, column 371, Rule ID: BUT_NEVERTHELESS[1]
Message: Use simply 'but'.
Suggestion: but
... a captivating argument at first glance but however when we move forward to the argument it...
^^^^^^^^^^^
Line 4, column 420, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...more focused on the national issues and the entertain news. So, it may be possible that the n...
^^^^^^^^^^^^^
Line 5, column 108, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
...eason that the news channel has getting less viewers because they are providing less...
^^^^
Transition Words or Phrases used:
briefly, but, consequently, first, however, if, may, regarding, so, thus, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 26.0 11.1786427146 233% => Less conjunction wanted
Relative clauses : 24.0 13.6137724551 176% => OK
Pronoun: 48.0 28.8173652695 167% => Less pronouns wanted
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2294.0 2260.96107784 101% => OK
No of words: 467.0 441.139720559 106% => OK
Chars per words: 4.91220556745 5.12650576532 96% => OK
Fourth root words length: 4.64867537961 4.56307096286 102% => OK
Word Length SD: 2.58202915028 2.78398813304 93% => OK
Unique words: 181.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.387580299786 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 696.6 705.55239521 99% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 61.56320071 57.8364921388 106% => OK
Chars per sentence: 134.941176471 119.503703932 113% => OK
Words per sentence: 27.4705882353 23.324526521 118% => OK
Discourse Markers: 5.88235294118 5.70786347227 103% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.306677494533 0.218282227539 140% => OK
Sentence topic coherence: 0.128070831925 0.0743258471296 172% => OK
Sentence topic coherence SD: 0.0813676964494 0.0701772020484 116% => OK
Paragraph topic coherence: 0.200451920112 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.0770115703348 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.